TED2005
Richard St. John: 8 secrets of success
Richard St.John 的8个成功秘诀
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为什么有人会成功？因为他们慵智？或者他们只是幸运？都不是。分析家 Richard St. John 浓缩了他多年访谈的精华，用这个不容错过的3分钟幻灯秀揭示了成功的真实秘诀。
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
Double-click the English transcript below to play the video.
这真的是一个我给高中学生做的2个小时的演讲
00:24
This is really a two-hour presentation
I give to high school students,
I give to high school students,
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现在缩到了3分钟
00:27
cut down to three minutes.
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所有的一切都是从7年前的一天开始，
00:28
And it all started one day
on a plane, on my way to TED,
on a plane, on my way to TED,
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我坐在飞往TED会议的飞机上。
00:31
seven years ago.
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在我邻座坐的是一个
00:32
And in the seat next to me
was a high school student, a teenager,
was a high school student, a teenager,
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高中生，一个十几岁的年轻人。
00:37
and she came from a really poor family.
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她生于一个贫穷的家庭
而且她的愿望是成就一番事业
00:39
And she wanted to make
something of her life,
something of her life,
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00:42
and she asked me a simple little question.
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所以她问了我一个简单的小问题。
她说：“怎样做才能成功呢？”
00:44
She said, "What leads to success?"
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我当时觉得糟透了
00:46
And I felt really badly,
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因为我不能给她一个满意的答案
00:47
because I couldn't give her a good answer.
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后来我下了飞机，来到TED
00:49
So I get off the plane, and I come to TED.
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00:52
And I think, jeez, I'm in the middle
of a room of successful people!
of a room of successful people!
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忽然间我想到，天啊，我置身于一屋子成功人士之中！
为什么我不问问他们是怎样走向成功的呢。
00:55
So why don't I ask them
what helped them succeed,
what helped them succeed,
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这样我就可以把答案告诉孩子们了。
00:58
and pass it on to kids?
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所以就这样，7年中我坐了500次采访。
01:00
So here we are, seven years,
500 interviews later,
500 interviews later,
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现在我就要告诉你们是什么带来了成功
01:04
and I'm going to tell you
what really leads to success
what really leads to success
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是什么启发了TED演讲者们。
01:07
and makes TEDsters tick.
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第一点是激情
01:09
And the first thing is passion.
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Freeman Thomas 说：“我总是被我的热情所牵引着”
01:11
Freeman Thomas says,
"I'm driven by my passion."
"I'm driven by my passion."
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TED的讲演者因为有爱才做事情，不是为了钱。
01:14
TEDsters do it for love;
they don't do it for money.
they don't do it for money.
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Carol Colletta 说：“我会付给别人钱去做我的工作。”
01:17
Carol Coletta says, "I would pay
someone to do what I do."
someone to do what I do."
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有趣的是
01:20
And the interesting thing is:
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如果你是为了爱而做的，钱自然而然就来了。
01:22
if you do it for love,
the money comes anyway.
the money comes anyway.
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刻苦！Rupert Murdoch 曾经告诉过我 “都是刻苦“ 为努力”
01:24
Work! Rupert Murdoch said
to me, "It's all hard work.
to me, "It's all hard work.
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01:28
Nothing comes easily.
But I have a lot of fun."
But I have a lot of fun."
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“天下没有白吃的午餐。但是我得到了很多乐趣。”
他提到了乐趣？？Rupert？是的！
01:31
Did he say fun? Rupert? Yes!
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TED讲演者都有一份充满乐趣的工作，而且他们都很刻苦。
01:34
(Laughter)
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01:35
TEDsters do have fun working.
And they work hard.
And they work hard.
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我觉得，他们都不是工作狂，他们是享受工作狂
01:38
I figured, they're not workaholics.
They're workafrolics.
They're workafrolics.
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01:41
(Laughter)
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精通！Alex Garden说：”要想成功，就要真的深入其中“
01:42
Good!
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01:43
(Applause)
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01:44
Alex Garden says, "To be successful,
put your nose down in something
put your nose down in something
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“然后做到精通。”
01:48
and get damn good at it."
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想要做到精通没有秘诀，就是练习，练习，再练习。
01:49
There's no magic;
it's practice, practice, practice.
it's practice, practice, practice.
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还有就是专注。Norman Jewison 告诉过我，
01:52
And it's focus.
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01:53
Norman Jewison said to me,
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“我想成功就要使自己专注于一件事情”
01:55
"I think it all has to do
with focusing yourself on one thing."
with focusing yourself on one thing."
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强迫！David Gallo说：“强迫你自己，”
01:58
And push!
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02:00
David Gallo says, "Push yourself.
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“心灵上，神情上。你一定要强迫，强迫，强迫。”
02:02
Physically, mentally,
you've got to push, push, push."
you've got to push, push, push."
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“你要强迫自己去战胜羞涩和自我怀疑”
02:04
You've got to push through shyness
and self-doubt.
and self-doubt.
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Goldie Hawn说：“我总是怀疑自己。
02:07
Goldie Hawn says,
"I always had self-doubts.
"I always had self-doubts.
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02:10
I wasn't good enough;
I wasn't smart enough.
I wasn't smart enough.
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怀疑自己不够优秀，不用聪明。
我从不相信我会成功。”
02:12
I didn't think I'd make it."
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想要成功地强迫自己并不总容易，
02:14
Now it's not always easy to push yourself,
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这就是为什么要发明妈妈。
02:16
and that's why they invented mothers.
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02:18
(Laughter)
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02:19
(Applause)
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02:21
Frank Gehry said to me,
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Frank Gehry-Frank Gehry对我说：
02:24
"My mother pushed me."
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"我妈妈过去总是督促我。"
02:25
(Laughter)
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服务！Sherwin Nuland 说：“能够作为一名医生为他人服务是一种荣幸。”
02:26
Serve!
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02:28
Sherwin Nuland says,
"It was a privilege to serve as a doctor."
"It was a privilege to serve as a doctor."
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现在很多孩子告诉我他们想成为百万富翁。
02:32
A lot of kids want to be millionaires.
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但是一件事我对他们说的是，
02:34
The first thing I say is:
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“好的，但是你不能为你自己服务，”
02:35
"OK, well you can't serve yourself;
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“你需要为他人提供对他人有利的服务。”
02:37
you've got to serve others
something of value.
something of value.
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”因为这就是人们致富的方式。“
02:39
Because that's the way
people really get rich."
people really get rich."
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点子。TED演讲者 Bill Gates 说：”我曾经有过一个点子，“
02:43
Ideas!
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02:44
TEDster Bill Gates says, "I had an idea:
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02:47
founding the first micro-computer
software company."
software company."
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”成立第一个微机软件公司。“
02:50
I'd say it was a pretty good idea.
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我必须承认这真的是很好的一个点子。
02:52
And there's no magic to creativity
in coming up with ideas --
in coming up with ideas --
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对于能想出点子的创造力来讲没有什么魔力可言。
02:55
it's just doing some very simple things.
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都是些简单平常的事情。
而且我可以举出很多证据。
02:57
And I give lots of evidence.
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坚持。Joe Kraus 说
02:59
Persist!
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03:00
Joe Kraus says,
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”恒心是我们成功地第一条原因。“
03:01
"Persistence is the number
one reason for our success."
one reason for our success."
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”你必须坚持度过失败，你必须坚持度过crap“
03:04
You've got to persist through failure.
You've got to persist through crap!
You've got to persist through crap!
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”这里的crap是指”批评，拒绝，卑鄙小人和压力““
03:08
Which of course means "Criticism,
Rejection, Assholes and Pressure."
Rejection, Assholes and Pressure."
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（大笑）
03:11
(Laughter)
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所以，这个问题的答案很简单：
03:14
So, the answer to this question is simple:
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付4000块来TED会场。
03:18
Pay 4,000 bucks and come to TED.
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03:20
(Laughter)
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如果不能来，就做到以上八点---相信我，
03:21
Or failing that, do
the eight things -- and trust me,
the eight things -- and trust me,
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这重要的八点就是通向成功的秘诀。
03:24
these are the big eight things
that lead to success.
that lead to success.
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03:27
Thank you TEDsters
for all your interviews!
for all your interviews!
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谢谢TED讲演者参与我的采访！
03:30
(Applause)
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ABOUT THE SPEAKER
Richard St. John - Marketer, success analystA self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.
Why you should listen
Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.
In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.
Richard St. John | Speaker | TED.com