TED2005
Richard St. John: 8 secrets of success
Os 8 segredos do sucesso de Richard St. John
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Porque é que as pessoas têm sucesso? É por causa de serem espertas? Ou são apenas sortudas? Nenhuma das hipóteses. O analista Richard St.John condensa anos de entrevistas numa apresentação imperdível de 3 minutos sobre os verdadeiros segredos do sucesso.
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
Double-click the English transcript below to play the video.
Isto é na verdade uma apresentação de 2 horas que eu dou a alunos do secundário.
00:24
This is really a two-hour presentation
I give to high school students,
I give to high school students,
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reduzida a 3 minutos
00:27
cut down to three minutes.
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E tudo começou um dia num avião, a caminho do TED
00:28
And it all started one day
on a plane, on my way to TED,
on a plane, on my way to TED,
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há sete anos atrás.
00:31
seven years ago.
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E no lugar junto ao meu
00:32
And in the seat next to me
was a high school student, a teenager,
was a high school student, a teenager,
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estava uma aluna de secundário, uma adolescente,
00:37
and she came from a really poor family.
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e ela vinha de uma família muito pobre.
E ela queria fazer alguma coisa da sua vida,
00:39
And she wanted to make
something of her life,
something of her life,
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00:42
and she asked me a simple little question.
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e ela fez-me uma pequena e simples pergunta.
Ela disse, "O que leva ao sucesso?"
00:44
She said, "What leads to success?"
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E eu senti-me mesmo mal,
00:46
And I felt really badly,
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porque eu não lhe conseguia dar uma boa resposta.
00:47
because I couldn't give her a good answer.
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Então saí do avião, e vim para o TED
00:49
So I get off the plane, and I come to TED.
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00:52
And I think, jeez, I'm in the middle
of a room of successful people!
of a room of successful people!
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E eu pensei, caramba, estou no meio de uma sala de pessoas bem sucedidas!
Então porque é que eu não lhes pergunto o que é que as ajudou a ter sucesso,
00:55
So why don't I ask them
what helped them succeed,
what helped them succeed,
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e passo-o para os mais jovens?
00:58
and pass it on to kids?
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Então aqui estamos nós, sete anos, 500 entrevistas depois,
01:00
So here we are, seven years,
500 interviews later,
500 interviews later,
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e eu vou-vos contar o que realmente leva ao sucesso
01:04
and I'm going to tell you
what really leads to success
what really leads to success
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e faz os TED-sters mexer.
01:07
and makes TEDsters tick.
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E a primeira coisa é a paixão.
01:09
And the first thing is passion.
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Freeman Thomas diz, "Eu sou guiado pela minha paixão"
01:11
Freeman Thomas says,
"I'm driven by my passion."
"I'm driven by my passion."
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os TED-sters fazem-no por amor, não o fazem pelo dinheiro.
01:14
TEDsters do it for love;
they don't do it for money.
they don't do it for money.
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Carol Coletta diz, "Eu pagaria a alguém para fazer o que eu faço"
01:17
Carol Coletta says, "I would pay
someone to do what I do."
someone to do what I do."
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E o interessante disto é,
01:20
And the interesting thing is:
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se se fizer por amor, o dinheiro vem na mesma.
01:22
if you do it for love,
the money comes anyway.
the money comes anyway.
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Trabalho! Rupert Murdoch disse-me, "É tudo trabalho árduo.
01:24
Work! Rupert Murdoch said
to me, "It's all hard work.
to me, "It's all hard work.
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01:28
Nothing comes easily.
But I have a lot of fun."
But I have a lot of fun."
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Nada se consegue facilmente. Mas eu divirto-me imenso"
Ele disse divirto-me? O Rupert? Sim!
01:31
Did he say fun? Rupert? Yes!
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Os TED-sters divertem-se mesmo ao trabalhar. E eles trabalham muito.
01:34
(Laughter)
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01:35
TEDsters do have fun working.
And they work hard.
And they work hard.
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Eu pensei, eles não são "workhalics". Eles são "workafrolics".
01:38
I figured, they're not workaholics.
They're workafrolics.
They're workafrolics.
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01:41
(Laughter)
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Excelência! Alex Garden diz, "Para ser bem sucedido concentra-te em algo
01:42
Good!
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01:43
(Applause)
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01:44
Alex Garden says, "To be successful,
put your nose down in something
put your nose down in something
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e torna-te mesmo bom nisso"
01:48
and get damn good at it."
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Não há magia, é prática, prática, prática.
01:49
There's no magic;
it's practice, practice, practice.
it's practice, practice, practice.
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E é concentração. Norman Jewison disse-me,
01:52
And it's focus.
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01:53
Norman Jewison said to me,
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"Eu acho que tudo tem a ver com concentrar-se numa coisa"
01:55
"I think it all has to do
with focusing yourself on one thing."
with focusing yourself on one thing."
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E Empurrar! David Gallo diz, "Empurra-te a ti mesmo.
01:58
And push!
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02:00
David Gallo says, "Push yourself.
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Fisicamente, mentalmente, tens de empurrar, empurrar, empurrar."
02:02
Physically, mentally,
you've got to push, push, push."
you've got to push, push, push."
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Tens de te empurrar pela vergonha e dúvidas de ti próprio.
02:04
You've got to push through shyness
and self-doubt.
and self-doubt.
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Goldie Hawn diz, "Eu sempre tive dúvidas sobre mim próprio.
02:07
Goldie Hawn says,
"I always had self-doubts.
"I always had self-doubts.
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02:10
I wasn't good enough;
I wasn't smart enough.
I wasn't smart enough.
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Eu não era suficientemente bom, Não era suficientemente esperto.
Eu não pensava que fosse conseguir."
02:12
I didn't think I'd make it."
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Mas nem sempre é fácil empurrarmo-nos a nós mesmos,
02:14
Now it's not always easy to push yourself,
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e é por isso que se inventaram as mães. (Risos)
02:16
and that's why they invented mothers.
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02:18
(Laughter)
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02:19
(Applause)
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02:21
Frank Gehry said to me,
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Frank Gehry... Frank Gehry disse-me,
02:24
"My mother pushed me."
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"A minha mãe empurrava-me"
02:25
(Laughter)
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Servir! Sherwin Nuland diz, "Foi um privilégio servir como médico."
02:26
Serve!
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Sherwin Nuland says,
"It was a privilege to serve as a doctor."
"It was a privilege to serve as a doctor."
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Muitos miúdos dizem-me que querem ser milionários.
02:32
A lot of kids want to be millionaires.
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E a primeira coisa que eu lhe digo é,
02:34
The first thing I say is:
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"OK, bem não te podes servir a ti próprio,
02:35
"OK, well you can't serve yourself;
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tens de servir aos outros alguma coisa de valor.
02:37
you've got to serve others
something of value.
something of value.
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Porque é dessa maneira que as pessoas ficam mesmo ricas."
02:39
Because that's the way
people really get rich."
people really get rich."
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Ideias. TED-ster Bill Gates diz, "Eu tive uma ideia...
02:43
Ideas!
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02:44
TEDster Bill Gates says, "I had an idea:
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02:47
founding the first micro-computer
software company."
software company."
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fundar a primeira companhia de software para micro-computadores."
02:50
I'd say it was a pretty good idea.
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Eu diria que foi uma ideia mesmo muito boa.
02:52
And there's no magic to creativity
in coming up with ideas --
in coming up with ideas --
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E não há magia na criatividade ao descobrir ideias,
02:55
it's just doing some very simple things.
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é apenas fazer algumas coisas muito simples.
E eu dou montes de provas.
02:57
And I give lots of evidence.
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Persistir. Joe Kraus diz,
02:59
Persist!
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03:00
Joe Kraus says,
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"A persistência é a razão número um para o nosso sucesso."
03:01
"Persistence is the number
one reason for our success."
one reason for our success."
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Tem de se persistir ao fracasso. Tem de se resistir às tretas!
03:04
You've got to persist through failure.
You've got to persist through crap!
You've got to persist through crap!
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O que claro que significa "Criticismo, Rejeição, Parvalhões e Pressão"
03:08
Which of course means "Criticism,
Rejection, Assholes and Pressure."
Rejection, Assholes and Pressure."
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(Risos)
03:11
(Laughter)
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Então, a grande... a resposta para esta pergunta é simples:
03:14
So, the answer to this question is simple:
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Paguem 4 000 dólares e venham ao TED
03:18
Pay 4,000 bucks and come to TED.
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03:20
(Laughter)
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ou falhando isso, façam as 8 coisas... e acreditem em mim,
03:21
Or failing that, do
the eight things -- and trust me,
the eight things -- and trust me,
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estas são as oito grande coisas que levam ao sucesso.
03:24
these are the big eight things
that lead to success.
that lead to success.
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03:27
Thank you TEDsters
for all your interviews!
for all your interviews!
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Obrigado TED-sters por todas as vossas entrevistas!
03:30
(Applause)
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ABOUT THE SPEAKER
Richard St. John - Marketer, success analystA self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.
Why you should listen
Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.
In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.
Richard St. John | Speaker | TED.com