TED2005
Richard St. John: 8 secrets of success
Richard St. Johni 8 edu saladust
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Mis teeb inimese edukaks? Kas nutikus? Või lihtsalt vedamine? Ei kumbki. Analüütik Richard St. John on koondanud aastate jooksul tehtud intervjuud kokku 3-minutiliseks slaidiprogrammiks, mis paljastab tõelise edu saladused.
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
Double-click the English transcript below to play the video.
See on tegelikult 2-tunnine loeng õpilastele,
00:24
This is really a two-hour presentation
I give to high school students,
I give to high school students,
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mille surusin kokku 3 minutisse.
00:27
cut down to three minutes.
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Kõik sai alguse lennukis teel TEDile
00:28
And it all started one day
on a plane, on my way to TED,
on a plane, on my way to TED,
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7 aastat tagasi.
00:31
seven years ago.
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Minu kõrval istus
00:32
And in the seat next to me
was a high school student, a teenager,
was a high school student, a teenager,
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teismeline koolitüdruk,
00:37
and she came from a really poor family.
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kes oli pärit väga vaesest perest.
Ta tahtis oma elus midagi saavutada
00:39
And she wanted to make
something of her life,
something of her life,
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00:42
and she asked me a simple little question.
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ning küsis minult väga lihtsa küsimuse.
"Kuidas saada edukaks?"
00:44
She said, "What leads to success?"
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Tundsin end väga halvasti,
00:46
And I felt really badly,
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sest ei osanud anda head vastust.
00:47
because I couldn't give her a good answer.
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Tulin lennukist maha ja jõudsin TEDile.
00:49
So I get off the plane, and I come to TED.
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00:52
And I think, jeez, I'm in the middle
of a room of successful people!
of a room of successful people!
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Ning mõtlesin, jessas, ma olen ruumis, mis on täis edukaid inimesi!
Miks mitte küsida neilt, mis on aidanud neil edukaks saada,
00:55
So why don't I ask them
what helped them succeed,
what helped them succeed,
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ja öelda see siis lastele edasi?
00:58
and pass it on to kids?
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Siin me oleme, pärast 7 aastat ja 500 intervjuud,
01:00
So here we are, seven years,
500 interviews later,
500 interviews later,
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ning ma räägin teile, mis teeb inimese edukaks
01:04
and I'm going to tell you
what really leads to success
what really leads to success
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ja paneb tedikad tegutsema.
01:07
and makes TEDsters tick.
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Esimene asi on vaimustus.
01:09
And the first thing is passion.
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Freeman Thomas ütles: "Mind ajendab see, kui ma millestki vaimustun."
01:11
Freeman Thomas says,
"I'm driven by my passion."
"I'm driven by my passion."
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Tedikad teevad asju armastusest, mitte raha pärast.
01:14
TEDsters do it for love;
they don't do it for money.
they don't do it for money.
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Carol Coletta ütles: "Olen nõus maksma, et saaksin teha seda mida teen."
01:17
Carol Coletta says, "I would pay
someone to do what I do."
someone to do what I do."
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Ja huvitaval kombel,
01:20
And the interesting thing is:
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kui teha midagi armastusest, siis tuleb ka raha.
01:22
if you do it for love,
the money comes anyway.
the money comes anyway.
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Töö! Rupert Murdoch ütles mulle: "Kõik on tulnud raske tööga.
01:24
Work! Rupert Murdoch said
to me, "It's all hard work.
to me, "It's all hard work.
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01:28
Nothing comes easily.
But I have a lot of fun."
But I have a lot of fun."
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Midagi ei tule niisama. Kuid mul on olnud väga lõbus."
Kas ta ütles "lõbus"? Rupert? Jah!
01:31
Did he say fun? Rupert? Yes!
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Tedikad teevad mõnuga tööd. Ja nad töötavad kõvasti.
01:34
(Laughter)
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01:35
TEDsters do have fun working.
And they work hard.
And they work hard.
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Mõtlesin, et nad pole mitte tööhullud, vaid tööhullajad.
01:38
I figured, they're not workaholics.
They're workafrolics.
They're workafrolics.
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01:41
(Laughter)
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Parim! Alex Garden ütles: "Et olla milleski edukas, tuleb süveneda
01:42
Good!
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01:43
(Applause)
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01:44
Alex Garden says, "To be successful,
put your nose down in something
put your nose down in something
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ning anda endast parim."
01:48
and get damn good at it."
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Pole midagi müstilist, tuleb teha, teha, teha.
01:49
There's no magic;
it's practice, practice, practice.
it's practice, practice, practice.
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Ja keskendumine. Norman Jewison ütles:
01:52
And it's focus.
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01:53
Norman Jewison said to me,
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"Arvan, et saladus peitub keskendumises ühele ainsale asjale."
01:55
"I think it all has to do
with focusing yourself on one thing."
with focusing yourself on one thing."
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Tagantsundimine! David Gallo ütles: "Sunni end tagant!
01:58
And push!
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02:00
David Gallo says, "Push yourself.
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Füüsiliselt, vaimselt, sa pead end sundima, sundima, sundima."
02:02
Physically, mentally,
you've got to push, push, push."
you've got to push, push, push."
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Sundima end läbi ujedusest ja ebakindlusest.
02:04
You've got to push through shyness
and self-doubt.
and self-doubt.
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Goldie Hawn ütles: "Olen alati endas kahelnud.
02:07
Goldie Hawn says,
"I always had self-doubts.
"I always had self-doubts.
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02:10
I wasn't good enough;
I wasn't smart enough.
I wasn't smart enough.
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Ma polnud küllalt hea, küllalt tark.
Ma ei uskunud, et saan hakkama."
02:12
I didn't think I'd make it."
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Alati pole lihtne end tagant sundida,
02:14
Now it's not always easy to push yourself,
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ja sellepärast nad leiutasid emad. (Naer)
02:16
and that's why they invented mothers.
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02:18
(Laughter)
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02:19
(Applause)
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02:21
Frank Gehry said to me,
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Frank Gehry... Frank Gehry ütles:
02:24
"My mother pushed me."
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"Mu ema sundis mind tagant."
02:25
(Laughter)
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Teened! Sherwin Nuland ütles: "Pidasin eesõiguseks pakkuda teistele arstiteeneid."
02:26
Serve!
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02:28
Sherwin Nuland says,
"It was a privilege to serve as a doctor."
"It was a privilege to serve as a doctor."
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Paljud lapsed on mulle öelnud, et nad tahavad saada miljonäriks.
02:32
A lot of kids want to be millionaires.
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Ja esimene asi, mis ma neile ütlen, on:
02:34
The first thing I say is:
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"Okei, aga sa ei saa teha teeneid endale,
02:35
"OK, well you can't serve yourself;
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sa pead pakkuma teistele midagi väärtuslikku.
02:37
you've got to serve others
something of value.
something of value.
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Sest tegelikult just nii saadakse rikkaks."
02:39
Because that's the way
people really get rich."
people really get rich."
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Ideed. Tedikas Bill Gates ütles: "Mul tekkis idee
02:43
Ideas!
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02:44
TEDster Bill Gates says, "I had an idea:
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02:47
founding the first micro-computer
software company."
software company."
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rajada esimene mikroarvutite tarkvara firma."
02:50
I'd say it was a pretty good idea.
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Peab mainima, et see oli päris hea idee.
02:52
And there's no magic to creativity
in coming up with ideas --
in coming up with ideas --
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Ja selles pole midagi müstilist, kuidas leida uusi ideid,
02:55
it's just doing some very simple things.
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see on vaid mõningate lihtsate asjade tegemine.
Võin tuua palju näiteid.
02:57
And I give lots of evidence.
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Järjekindlus. Joe Kraus ütles:
02:59
Persist!
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03:00
Joe Kraus says,
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"Järjekindlus on edukuse tähtsaim põhjus."
03:01
"Persistence is the number
one reason for our success."
one reason for our success."
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Tuleb pidada vastu hoolimata ebaõnnestumistest, hoolimata RÄMPSust,
03:04
You've got to persist through failure.
You've got to persist through crap!
You've got to persist through crap!
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mis tähendab "Räiget kriitikat, Äraütlemisi, Mõistmatust, Põmmpäid ja Survet".
03:08
Which of course means "Criticism,
Rejection, Assholes and Pressure."
Rejection, Assholes and Pressure."
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(Naer)
03:11
(Laughter)
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Seega peamised... vastus küsimusele on lihtne:
03:14
So, the answer to this question is simple:
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"Maksa 4 000 dollarit ja tule TEDi."
03:18
Pay 4,000 bucks and come to TED.
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03:20
(Laughter)
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Või, kui see ei õnnestu, siis tee neid 8 asja - ja usu mind,
03:21
Or failing that, do
the eight things -- and trust me,
the eight things -- and trust me,
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need on need 8 peamist asja, mis tagavad sulle edu.
03:24
these are the big eight things
that lead to success.
that lead to success.
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03:27
Thank you TEDsters
for all your interviews!
for all your interviews!
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Suur tänu teile, tedikad, kõigi intervjuude eest!
03:30
(Applause)
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ABOUT THE SPEAKER
Richard St. John - Marketer, success analystA self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.
Why you should listen
Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.
In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.
Richard St. John | Speaker | TED.com