TED2005
Richard St. John: 8 secrets of success
El-temn srar ntaɛ el-njaḥ ɛend Richard St. John
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Ɛlah el-nas ynejḥu? Zeɛma laxaṭerš faṭnin? Wella ġir mezharin? Ḥetta waḥda. El-'analist Richard St. John lemm men beɛd šḥal men ɛam ɛayṭa ntaɛ 'intervyu w lexxeṣhum f waḥed el-muḥaḍara ma tnexlefš, ntaɛ 3 dqayeq, ɛla: el-srar el-ḥeqqaniyin ntaɛ el-njaḥ.
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
Double-click the English transcript below to play the video.
F el-ḥeqq, hadi muḥaḍara ntaɛ saɛtin nmedha l el-ṭalaba ntaɛ el-lisiyat,
00:24
This is really a two-hour presentation
I give to high school students,
I give to high school students,
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meqṣuṣa hnaya l telt dqayeq
00:27
cut down to three minutes.
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Kul ši bda f waḥed el-nhar fi ṭeyyara, f ṭriqi beš neḥḍer l TED,
00:28
And it all started one day
on a plane, on my way to TED,
on a plane, on my way to TED,
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hadi sebɛ snin fatet.
00:31
seven years ago.
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W f el-kursi elli quddami
00:32
And in the seat next to me
was a high school student, a teenager,
was a high school student, a teenager,
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kanet qaɛda waḥed el-ɛziba, teqra f el-lisi,
00:37
and she came from a really poor family.
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Ɛaylatha zawaliya w meɛduma b el-bezzaf.
W kanet baġya tdir keš ḥaja fi ḥyatha,
00:39
And she wanted to make
something of her life,
something of her life,
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00:42
and she asked me a simple little question.
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w seqsatni swal ṣġir w sahel.
Qaletli: "Weš huwa elli yweṣṣel l el-njaḥ?"
00:44
She said, "What leads to success?"
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W ḥessit ruḥi ṣeḥḥ kelli tfukert,
00:46
And I felt really badly,
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laxaṭerš ma qdertš neɛṭilha jwab wafi.
00:47
because I couldn't give her a good answer.
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'Beɛdatik, nzelt m el-ṭeyyara, w jit l TED.
00:49
So I get off the plane, and I come to TED.
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00:52
And I think, jeez, I'm in the middle
of a room of successful people!
of a room of successful people!
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W xemmemt temmatik: Ya el-Zeḥḥ! Rani fi weṣṭ ṣala mɛemra b nas najḥin!
Ɛlah ma nseqsihumš weš elli ɛawenhum beš nejḥu,
00:55
So why don't I ask them
what helped them succeed,
what helped them succeed,
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w nqerrih l el-drari?
00:58
and pass it on to kids?
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'Amala, rana hna, sebɛ snin, 500 'intervyu beɛdatik,
01:00
So here we are, seven years,
500 interviews later,
500 interviews later,
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w ġadi nqullkum šahuwala ṣeḥḥ elli yweṣṣel l el-njaḥ
01:04
and I'm going to tell you
what really leads to success
what really leads to success
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w yxelli nas TED yezzeġdu.
01:07
and makes TEDsters tick.
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W el-ḥeyya el-'ewla hiya el-welɛa (ki el-waḥed ykun muluɛ b keš ḥaja)
01:09
And the first thing is passion.
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Freeman Thomas yqul: "el-welɛa hiya elli tseyyerni."
01:11
Freeman Thomas says,
"I'm driven by my passion."
"I'm driven by my passion."
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Nas TED ydiru weš rahum ydiru laxaṭerš yebġu weš rahum ywasu; mši ɛla jal el-drahem.
01:14
TEDsters do it for love;
they don't do it for money.
they don't do it for money.
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Carol Coletta tqul: "Madabiya nxelleṣ keš waḥed ġir beš neqder ndir weš rani nwasi."
01:17
Carol Coletta says, "I would pay
someone to do what I do."
someone to do what I do."
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W el-ḥeyya el-muhhima hiya:
01:20
And the interesting thing is:
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lakan tdirha b sebba't el-rešqa, el-drahem yju waḥedhum.
01:22
if you do it for love,
the money comes anyway.
the money comes anyway.
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Xedma! Rupert Murdoch qalli: "Kulši yji b el-thenbir."
01:24
Work! Rupert Murdoch said
to me, "It's all hard work.
to me, "It's all hard work.
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01:28
Nothing comes easily.
But I have a lot of fun."
But I have a lot of fun."
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Ḥetta ḥaja ma tji sahla. Beṣṣaḥ, netsella b el-bezzaf."
Qal tselya? Rupert? Wah!
01:31
Did he say fun? Rupert? Yes!
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Nas TED yetsellaw w huwa yexxedmu. W yhenbru.
01:34
(Laughter)
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01:35
TEDsters do have fun working.
And they work hard.
And they work hard.
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Fhemt belli huma mši henbriyin. Huma meḍrubin ɛla el-xedma.
01:38
I figured, they're not workaholics.
They're workafrolics.
They're workafrolics.
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01:41
(Laughter)
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Mliḥ - Mxeyyer! Alex Garden yqul: "Beš tkun najeḥ, dexxel rasek fi keš ḥaja
01:42
Good!
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01:43
(Applause)
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01:44
Alex Garden says, "To be successful,
put your nose down in something
put your nose down in something
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w redd ruḥek el-mxeyyer fiha."
01:48
and get damn good at it."
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Ma fiha ḥetta sḥur; tmerren, tmerren, tmerren.
01:49
There's no magic;
it's practice, practice, practice.
it's practice, practice, practice.
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W hiya gana Terkaz. Norman Jewison qalli:
01:52
And it's focus.
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01:53
Norman Jewison said to me,
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" Fi mizi, kul ši merbuṭ b el-terkaz ntaɛek ɛla ḥaja weḥda."
01:55
"I think it all has to do
with focusing yourself on one thing."
with focusing yourself on one thing."
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W zeyyer! David Gallo yqul, "Zeyyer ruḥek.
01:58
And push!
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02:00
David Gallo says, "Push yourself.
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F el-kor ntaɛek w fi ɛeqlek, yliqlek tzeyyer, tzeyyer w tzeyyer."
02:02
Physically, mentally,
you've got to push, push, push."
you've got to push, push, push."
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Lazemlek tzeyyer ruḥek beš tbeɛɛed el-ḥešma w el-šekk fi datek.
02:04
You've got to push through shyness
and self-doubt.
and self-doubt.
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Goldie Hawn tqul: "Dima šekkit fi dati.
02:07
Goldie Hawn says,
"I always had self-doubts.
"I always had self-doubts.
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02:10
I wasn't good enough;
I wasn't smart enough.
I wasn't smart enough.
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Ma kuntš mliḥa kima yelzem; ma kuntš faṭna kima yelzem.
Ma ḥsebtš bellli ndirha."
02:12
I didn't think I'd make it."
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Ḍerwek, mši dima sahla beš tzeyyer ruḥek,
02:14
Now it's not always easy to push yourself,
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ɛla biha xtarɛu el-yemmayen. (Ḍeḥk)
02:16
and that's why they invented mothers.
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02:18
(Laughter)
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02:19
(Applause)
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02:21
Frank Gehry said to me,
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Frank Gehry -- Frank Gehry qalli:
02:24
"My mother pushed me."
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"'Ana, yemma zeyretni."
02:25
(Laughter)
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Xdem w Dir mziyat! Sherwin Nuland yqul: "Kunt mezhar ki xdemt ṭbib."
02:26
Serve!
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02:28
Sherwin Nuland says,
"It was a privilege to serve as a doctor."
"It was a privilege to serve as a doctor."
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Ḍerwek, bezzaf bzuza yqululi belli rahum ḥabin ywellu málin mlayen.
02:32
A lot of kids want to be millionaires.
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W el-ḥaja el-'ewla elli nqulhalhum hiya:
02:34
The first thing I say is:
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"Ṣeḥḥa, ma teqderš texdem ruḥek;
02:35
"OK, well you can't serve yourself;
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lazelmek texdem (w tdir mziya fi) ġirek b ḥaja fiha qima (fayda)
02:37
you've got to serve others
something of value.
something of value.
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Laxaṭerš hadi hiya el-sira elli el-nas twelli biha mrefḥa."
02:39
Because that's the way
people really get rich."
people really get rich."
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Fkar! Men nas TED, yqul Bill Gates: "Kanet ɛendi fekra:
02:43
Ideas!
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02:44
TEDster Bill Gates says, "I had an idea:
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02:47
founding the first micro-computer
software company."
software company."
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nṭelleɛ el-šarika el-'ewla ntaɛ el-baramej dyal el-ḥasub el-ṣġir
02:50
I'd say it was a pretty good idea.
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Neqder nqul kanet fekra mxeyra.
02:52
And there's no magic to creativity
in coming up with ideas --
in coming up with ideas --
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W ma fiha ḥetta sḥur f el-bdaɛ (kreyativite) ki el-waḥed yjib fkar --
02:55
it's just doing some very simple things.
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hiya, ġir, ki ydir el-waḥed ṣwaleḥ sahlin.
[Smeɛ, Šuf, Kunek qerɛaji, Seqsi, Ḥell el-mašakil, Rbeṭ bin el-ṣwaleḥ]
[Smeɛ, Šuf, Kunek qerɛaji, Seqsi, Ḥell el-mašakil, Rbeṭ bin el-ṣwaleḥ]
W nmedd šḥal men bayan.
02:57
And I give lots of evidence.
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Ɛeṣṣeṣ! Joe Kraus yqul:
02:59
Persist!
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03:00
Joe Kraus says,
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"el-teɛṣaṣ huwa el-sebba el-'ewla elli txelli el-waḥed yenjeḥ."
03:01
"Persistence is the number
one reason for our success."
one reason for our success."
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Yliqlek tɛeṣṣeṣ mɛa kul xsara. Yliqlek tɛeṣṣeṣ mɛa el-CRAP (xra, ḥbuba)
03:04
You've got to persist through failure.
You've got to persist through crap!
You've got to persist through crap!
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elli bayen meɛnatu: "neqd, refḍ, bhalil w ḍeġṭ."
03:08
Which of course means "Criticism,
Rejection, Assholes and Pressure."
Rejection, Assholes and Pressure."
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(Ḍeḥk)
03:11
(Laughter)
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'Amala el-jwab -- el-kbir, ntaɛ had el-swal... sahel:
03:14
So, the answer to this question is simple:
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Xelleṣ 4.000 ḥebba (dollars) and rwaḥ l TED.
03:18
Pay 4,000 bucks and come to TED.
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03:20
(Laughter)
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W 'ida ma nejjemtš, dir el-temn ṣwaleḥ -- w ṣeddeqni,
03:21
Or failing that, do
the eight things -- and trust me,
the eight things -- and trust me,
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hadu huma el-temn ṣwaleḥ el-kbar elli ywweṣlu l el-njaḥ.
03:24
these are the big eight things
that lead to success.
that lead to success.
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03:27
Thank you TEDsters
for all your interviews!
for all your interviews!
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Ṣeḥḥitu ya nas TED ɛla jal gaɛ el-intervyu ntaweɛkum!
03:30
(Applause)
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ABOUT THE SPEAKER
Richard St. John - Marketer, success analystA self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.
Why you should listen
Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.
In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.
Richard St. John | Speaker | TED.com