TED2005
Richard St. John: 8 secrets of success
Ричард Ст. Джон - 8 правила на успеха
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Защо хората успяват? Дали защото са умни? Или защото имат късмет? Нито едно от двете. Анализатора Ричард Ст. Джон обобщава години интервюта в задължителна 3 минутна презентация за истинските тайни на успеха.
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
Double-click the English transcript below to play the video.
Това всъщност е двучасова презентация, която изнасям на ученици,
00:24
This is really a two-hour presentation
I give to high school students,
I give to high school students,
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съкратена на три минути.
00:27
cut down to three minutes.
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И всичко започна един ден в самолета, на път за TED,
00:28
And it all started one day
on a plane, on my way to TED,
on a plane, on my way to TED,
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преди седем години.
00:31
seven years ago.
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На седалката до мен
00:32
And in the seat next to me
was a high school student, a teenager,
was a high school student, a teenager,
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седеше ученичка, тинейджърка,
00:37
and she came from a really poor family.
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която идваше от много бедно семейство.
Тя искаше да направи нещо с живота си,
00:39
And she wanted to make
something of her life,
something of her life,
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00:42
and she asked me a simple little question.
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и ми зададе един прост, кратък въпрос.
Попита ме, "Какво води към успеха?"
00:44
She said, "What leads to success?"
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И аз се почуствах наистина зле,
00:46
And I felt really badly,
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защото не можах да й дам добър отговор.
00:47
because I couldn't give her a good answer.
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Така че, слезнах от самолета и дойдох на TED.
00:49
So I get off the plane, and I come to TED.
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00:52
And I think, jeez, I'm in the middle
of a room of successful people!
of a room of successful people!
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И си помислих, брей, аз съм на място, пълно с успешни хора!
Защо ли не ги попитам какво им е помогнало на тях да успеят,
00:55
So why don't I ask them
what helped them succeed,
what helped them succeed,
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и да го предам на децата?
00:58
and pass it on to kids?
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Така че, ето ни сега, седем години, 500 интервюта по-късно,
01:00
So here we are, seven years,
500 interviews later,
500 interviews later,
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ще ви кажа, какво наистина води към успех
01:04
and I'm going to tell you
what really leads to success
what really leads to success
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и прави TED-стърите такива каквито са.
01:07
and makes TEDsters tick.
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И първото нещо е Страстта.
01:09
And the first thing is passion.
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Фрийман Томас казва, "Страстта ми ме дърпа напред."
01:11
Freeman Thomas says,
"I'm driven by my passion."
"I'm driven by my passion."
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TED-стърите го правят от обич, не за пари.
01:14
TEDsters do it for love;
they don't do it for money.
they don't do it for money.
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Каръл Колета казва, "Бих платила на някой, за да прави това, което правя."
01:17
Carol Coletta says, "I would pay
someone to do what I do."
someone to do what I do."
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И интересното е, че
01:20
And the interesting thing is:
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ако го правиш с любов, парите идват един ден.
01:22
if you do it for love,
the money comes anyway.
the money comes anyway.
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Работа! Рупърт Мърдок ми каза, "Всичко е усърдна работа.
01:24
Work! Rupert Murdoch said
to me, "It's all hard work.
to me, "It's all hard work.
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01:28
Nothing comes easily.
But I have a lot of fun."
But I have a lot of fun."
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Нищо не идва лесно. Но на мен ми е забавно."
Забавно ли каза той? Рупърт? Да!
01:31
Did he say fun? Rupert? Yes!
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TED-стърите се забавляват работейки. И работят усърдно.
01:34
(Laughter)
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01:35
TEDsters do have fun working.
And they work hard.
And they work hard.
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Разбрах, че те не са работохолици. Те са работофили.
01:38
I figured, they're not workaholics.
They're workafrolics.
They're workafrolics.
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01:41
(Laughter)
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Добър! Алекс Гардън казва, "За да бъдеш успешен, трябва да научиш нещо
01:42
Good!
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01:43
(Applause)
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01:44
Alex Garden says, "To be successful,
put your nose down in something
put your nose down in something
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и да станаш дяволски добър в него."
01:48
and get damn good at it."
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Няма магия, всичко е практика, практика, практика.
01:49
There's no magic;
it's practice, practice, practice.
it's practice, practice, practice.
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И Фокус. Норман Джуисън ми каза,
01:52
And it's focus.
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01:53
Norman Jewison said to me,
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"Мисля, че всичко е свързано с това да се фокусираш върху едно нещо"
01:55
"I think it all has to do
with focusing yourself on one thing."
with focusing yourself on one thing."
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И да Буташ! Дейвид Гало казва, "Бутайте себе си.
01:58
And push!
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02:00
David Gallo says, "Push yourself.
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Физически, умствено, трябва да бутате, бутате, бутате."
02:02
Physically, mentally,
you've got to push, push, push."
you've got to push, push, push."
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Трябва да бутате през срама си и липсата на вяра в себе си.
02:04
You've got to push through shyness
and self-doubt.
and self-doubt.
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Голди Хоун казва, "Винаги съм имала съмнения в себе си.
02:07
Goldie Hawn says,
"I always had self-doubts.
"I always had self-doubts.
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02:10
I wasn't good enough;
I wasn't smart enough.
I wasn't smart enough.
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Че не съм достатъчно добра, нито достатъчно умна.
Не мислех, че ще успея."
02:12
I didn't think I'd make it."
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Не винага е лесно да се бутате сами,
02:14
Now it's not always easy to push yourself,
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и затова са изобретили майките. (Смях)
02:16
and that's why they invented mothers.
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02:18
(Laughter)
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02:19
(Applause)
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02:21
Frank Gehry said to me,
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Франк Гери -- Франк Гери ми каза,
02:24
"My mother pushed me."
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"Майка ми ме буташе напред."
02:25
(Laughter)
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Служете! Шървин Нюланд казва, "Беше привилегия да служа като лекар."
02:26
Serve!
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02:28
Sherwin Nuland says,
"It was a privilege to serve as a doctor."
"It was a privilege to serve as a doctor."
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Много деца ми казват, че искат да бъдат милионери.
02:32
A lot of kids want to be millionaires.
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И първото нещо което им казвам е,
02:34
The first thing I say is:
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"ОК, не можете да служите на себе си,
02:35
"OK, well you can't serve yourself;
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така че трябва да вършите нещо ценно за другите.
02:37
you've got to serve others
something of value.
something of value.
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Защото това е начина хората наистина да забогатеят."
02:39
Because that's the way
people really get rich."
people really get rich."
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Идеи. ТED-стъра Бил Гейтс казва, "Имах идея -
02:43
Ideas!
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02:44
TEDster Bill Gates says, "I had an idea:
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02:47
founding the first micro-computer
software company."
software company."
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да създам първата компютърна компания за софтуер."
02:50
I'd say it was a pretty good idea.
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Бих казал, че това е доста добра идея.
02:52
And there's no magic to creativity
in coming up with ideas --
in coming up with ideas --
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И няма магия за творчество или измислянето на идеи,
02:55
it's just doing some very simple things.
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всичко се свежда до много прости неща.
И давам много примери.
02:57
And I give lots of evidence.
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Настоявайте. Джо Краус казва,
02:59
Persist!
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03:00
Joe Kraus says,
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"Настойчивостта е причина номер едно за успех."
03:01
"Persistence is the number
one reason for our success."
one reason for our success."
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Трябва да устоявате след провалите. Трябва да устоявате сред глупостите!
03:04
You've got to persist through failure.
You've got to persist through crap!
You've got to persist through crap!
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Което разбира се означава "Критика, Отхвърляне, Задници и Напрежение."
03:08
Which of course means "Criticism,
Rejection, Assholes and Pressure."
Rejection, Assholes and Pressure."
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(Смях)
03:11
(Laughter)
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Така че, големите -- отговорът на въпроса е прост:
03:14
So, the answer to this question is simple:
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Платете 4,000 долара и елате на TED.
03:18
Pay 4,000 bucks and come to TED.
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03:20
(Laughter)
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Или ако не успеете, следвайте осемте правила -- и вярвайте ми,
03:21
Or failing that, do
the eight things -- and trust me,
the eight things -- and trust me,
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това са големите осем неща, които водят към успеха.
03:24
these are the big eight things
that lead to success.
that lead to success.
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03:27
Thank you TEDsters
for all your interviews!
for all your interviews!
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Благодаря ви TED-стъри за всички интервюта!
03:30
(Applause)
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ABOUT THE SPEAKER
Richard St. John - Marketer, success analystA self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.
Why you should listen
Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.
In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.
Richard St. John | Speaker | TED.com