TED2005
Richard St. John: 8 secrets of success
Richard St. John - 8 secrete pentru succes
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De ce au oamenii succes? Pentru ca sunt inteligenţi? Sau sunt doar norocoşi? Nici una, nici alta. Analistul Richard St. John sintetizează într-un slide-show de 3 minute, mai mulţi ani de cercetări şi interviuri despre secretele reale ale sucesului.
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
Double-click the English transcript below to play the video.
Aceasta este o prezentare de 2 ore, pe care o ţin studenţilor mei,
00:24
This is really a two-hour presentation
I give to high school students,
I give to high school students,
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redusă la numai 3 minute.
00:27
cut down to three minutes.
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Totul a început într-o zi, în avion, în timp ce mă indreptam spre TED,
00:28
And it all started one day
on a plane, on my way to TED,
on a plane, on my way to TED,
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cu şapte ani în urmă.
00:31
seven years ago.
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Pe scaunul de lângă mine
00:32
And in the seat next to me
was a high school student, a teenager,
was a high school student, a teenager,
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stătea o adolescentă, o elevă de liceu,
00:37
and she came from a really poor family.
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ce provenea dintr-o familie foarte săracă.
Iar ea dorea să realizeze ceva în viaţă,
00:39
And she wanted to make
something of her life,
something of her life,
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00:42
and she asked me a simple little question.
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şi mi-a pus o întrebare simplă.
M-a întrebat, "Ce ne conduce către succes?"
00:44
She said, "What leads to success?"
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Iar eu m-am simţit foarte prost,
00:46
And I felt really badly,
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pentru că nu am putut să-i dau un raspuns bun.
00:47
because I couldn't give her a good answer.
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După care, am coborat din avion şi am venit la TED.
00:49
So I get off the plane, and I come to TED.
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00:52
And I think, jeez, I'm in the middle
of a room of successful people!
of a room of successful people!
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Şi m-am gândit, hei, sunt într-o cameră cu o mulţime de oameni de succes!
De ce nu i-aş întreba pe ei ce i-a ajutat în obţinerea succesului,
00:55
So why don't I ask them
what helped them succeed,
what helped them succeed,
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şi apoi să le transmit copiilor?
00:58
and pass it on to kids?
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Şi iată-ne aici, acum, 7 ani mai târziu, după 500 de interviuri,
01:00
So here we are, seven years,
500 interviews later,
500 interviews later,
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gata să vă spun ce ne conduce într-adevar către succes
01:04
and I'm going to tell you
what really leads to success
what really leads to success
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şi ţine în mişcare TED-sterii.
01:07
and makes TEDsters tick.
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Primul lucru este pasiunea.
01:09
And the first thing is passion.
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Freeman Thomas spune, „Sunt condus de pasiunea mea”.
01:11
Freeman Thomas says,
"I'm driven by my passion."
"I'm driven by my passion."
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TED-sterii o fac din plăcere, nu pentru bani.
01:14
TEDsters do it for love;
they don't do it for money.
they don't do it for money.
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Carol Coletta spune, „Aş plăti pe cineva să facă ceea ce fac eu.”
01:17
Carol Coletta says, "I would pay
someone to do what I do."
someone to do what I do."
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Interesant este că,
01:20
And the interesting thing is:
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dacă o faci din plăcere, banii vin oricum.
01:22
if you do it for love,
the money comes anyway.
the money comes anyway.
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Muncă! Rupert Murdoch mi-a spus, „Trebuie să munceşti serios.
01:24
Work! Rupert Murdoch said
to me, "It's all hard work.
to me, "It's all hard work.
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01:28
Nothing comes easily.
But I have a lot of fun."
But I have a lot of fun."
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Nu obţii nimic uşor. Dar mă distrez făcând-o.”
A spus distracţie? Rupert? Da!
01:31
Did he say fun? Rupert? Yes!
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TED-sterii se distrează muncind. Şi muncesc din greu.
01:34
(Laughter)
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01:35
TEDsters do have fun working.
And they work hard.
And they work hard.
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Am realizat că ei nu sunt disperaţi. Ei sunt zglobii.
01:38
I figured, they're not workaholics.
They're workafrolics.
They're workafrolics.
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01:41
(Laughter)
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Bun! Alex Garden spune, „Pentru a avea succes, alege-ţi un domeniu
01:42
Good!
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01:43
(Applause)
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01:44
Alex Garden says, "To be successful,
put your nose down in something
put your nose down in something
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şi fii foarte bun în el.”
01:48
and get damn good at it."
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Nu e nicio magie, e practică, practică, practică.
01:49
There's no magic;
it's practice, practice, practice.
it's practice, practice, practice.
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Şi e concentrare. Norman Jewison mi-a spus,
01:52
And it's focus.
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01:53
Norman Jewison said to me,
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„Cred că cel mai important este să te concentrezi asupra unui singur lucru”
01:55
"I think it all has to do
with focusing yourself on one thing."
with focusing yourself on one thing."
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Si forţare! David Gallo spune, „Forţează-te.
01:58
And push!
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02:00
David Gallo says, "Push yourself.
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Fizic, psihic, trebuie să te forţezi mereu.”
02:02
Physically, mentally,
you've got to push, push, push."
you've got to push, push, push."
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Trebuie să te forţezi să depăşeşti ruşinea şi îndoiala.
02:04
You've got to push through shyness
and self-doubt.
and self-doubt.
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Goldie Hawn spune, „Întotdeauna am avut îndoieli despre mine.
02:07
Goldie Hawn says,
"I always had self-doubts.
"I always had self-doubts.
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02:10
I wasn't good enough;
I wasn't smart enough.
I wasn't smart enough.
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Nu eram suficient de bună, suficient de inteligentă.
Nu credeam că o să reuşesc.”
02:12
I didn't think I'd make it."
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Nu este întotdeauna uşor să te forţezi,
02:14
Now it's not always easy to push yourself,
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şi de aceea au fost inventate mamele. (Râsete)
02:16
and that's why they invented mothers.
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02:18
(Laughter)
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02:19
(Applause)
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02:21
Frank Gehry said to me,
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Frank Gehry mi-a spus,
02:24
"My mother pushed me."
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„Mama mă împingea.”
02:25
(Laughter)
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Fii de folos! Sherwin Nuland spune, „A fost un privilegiu să lucrez ca şi doctor.”
02:26
Serve!
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02:28
Sherwin Nuland says,
"It was a privilege to serve as a doctor."
"It was a privilege to serve as a doctor."
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Acum, o mulţime de copii îmi spun că vor să fie milionari.
02:32
A lot of kids want to be millionaires.
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Şi primul lucru pe care eu îl spun este,
02:34
The first thing I say is:
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„Bine, dar nu-ţi poţi servi ţie însuţi,
02:35
"OK, well you can't serve yourself;
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Trebuie să-i ajuţi pe alţii, oferind ceva de valoare.
02:37
you've got to serve others
something of value.
something of value.
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Pentru că acesta este modul în care oamenii devin într-adevar bogaţi.”
02:39
Because that's the way
people really get rich."
people really get rich."
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Idei! TED-sterul Bill Gates spune, „Am avut o idee --
02:43
Ideas!
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TEDster Bill Gates says, "I had an idea:
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founding the first micro-computer
software company."
software company."
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fondarea primei companii de software pentru micro-computere.”
02:50
I'd say it was a pretty good idea.
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Aş spune că a fost o idee destul de bună.
02:52
And there's no magic to creativity
in coming up with ideas --
in coming up with ideas --
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Şi nu este nicio magie a creativităţii în a veni cu idei,
02:55
it's just doing some very simple things.
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trebuie doar să faci nişte lucruri foarte simple.
Şi pot da o mulţime de exemple.
02:57
And I give lots of evidence.
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Persistă! Joe Kraus spune,
02:59
Persist!
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03:00
Joe Kraus says,
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„Persistenţa este motivul numărul unu pentru succes.”
03:01
"Persistence is the number
one reason for our success."
one reason for our success."
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Trebuie să mergi mai departe după ce treci prin eşecuri, prin mizerii!
03:04
You've got to persist through failure.
You've got to persist through crap!
You've got to persist through crap!
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Care bineînţeles înseamnă "Critică, Respingere, Nesimţire şi Presiune."
03:08
Which of course means "Criticism,
Rejection, Assholes and Pressure."
Rejection, Assholes and Pressure."
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(Râsete)
03:11
(Laughter)
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Aşa că răspunsul la această întrebare este simplu:
03:14
So, the answer to this question is simple:
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Plăteşte 4000$ şi vino la TED.
03:18
Pay 4,000 bucks and come to TED.
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03:20
(Laughter)
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Sau dacă nu reuşeşti asta, fă cele 8 lucruri prezentate - şi crede-mă,
03:21
Or failing that, do
the eight things -- and trust me,
the eight things -- and trust me,
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aceştia sunt cei 8 paşi importanţi pe drumul către succes.
03:24
these are the big eight things
that lead to success.
that lead to success.
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03:27
Thank you TEDsters
for all your interviews!
for all your interviews!
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Mulţumesc TED-sterilor pentru interviurile lor!
03:30
(Applause)
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ABOUT THE SPEAKER
Richard St. John - Marketer, success analystA self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.
Why you should listen
Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.
In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.
Richard St. John | Speaker | TED.com