TED2005
Richard St. John: 8 secrets of success
ريتشارد سانت جونز: أسرار النجاح الثمانية
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لماذا ينجح الناس؟ هل لأنهم أذكياء؟ ام انهم محظوظون؟ لا هذا ولا ذاك. المحلل ريتشارد سانت جونز يلخص سنوات من المقابلات فى ثلاثة دقائق لا تفوت ليعرض اسرار النجاح الحقيقية
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
Double-click the English transcript below to play the video.
فى الحقيقة هذة المحاضرة اعطيها لطلاب المدارس الثانوية لمدة ساعتين
00:24
This is really a two-hour presentation
I give to high school students,
I give to high school students,
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اختصرت الى ثلاثة دقائق
00:27
cut down to three minutes.
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وبدأت كلها فى يوم وانا على متن الطائرة، فى طريقى الى تيد
00:28
And it all started one day
on a plane, on my way to TED,
on a plane, on my way to TED,
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قبل سبعة سنوات
00:31
seven years ago.
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وفى الكرسى المجاور لى
00:32
And in the seat next to me
was a high school student, a teenager,
was a high school student, a teenager,
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طالبة فى المدرسة الثانوية، في سن المراهقة
00:37
and she came from a really poor family.
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جاءت من أسرة فقيرة حقا
وتريد تقديم شيء ما فى حياتها
00:39
And she wanted to make
something of her life,
something of her life,
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00:42
and she asked me a simple little question.
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وسألتنى سؤال بيسط
قالت "ما الذي يؤدي إلى النجاح"؟
00:44
She said, "What leads to success?"
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الحقيقة شعرت بحرج شديد
00:46
And I felt really badly,
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لاننى لم اتمكن من اعطائها اجابة جيدة
00:47
because I couldn't give her a good answer.
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نزلت من الطائرة ، و اذهبت الى تيد
00:49
So I get off the plane, and I come to TED.
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00:52
And I think, jeez, I'm in the middle
of a room of successful people!
of a room of successful people!
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وفكرت، اننى فى غرفة بها العديد من الأناس الناجحين
فلماذا لا أسألهم ما الذى ساعدهم على النجاح
00:55
So why don't I ask them
what helped them succeed,
what helped them succeed,
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وانقلها الى الاطفال؟
00:58
and pass it on to kids?
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ها نحن الان هنا ، بعد سبعة سنوات ، و 500 مقابلة
01:00
So here we are, seven years,
500 interviews later,
500 interviews later,
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وسوف اخبركم ما الذي يؤدي إلى النجاح
01:04
and I'm going to tell you
what really leads to success
what really leads to success
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ويجعل رواد تيد
01:07
and makes TEDsters tick.
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وأول شيء هو الشغف
01:09
And the first thing is passion.
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فريمان توماس يقول " ان شغقي هو الذي يحركنى"ـ
01:11
Freeman Thomas says,
"I'm driven by my passion."
"I'm driven by my passion."
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رواد تيد يفعلوا هذا بدافع الحب، و ليس طلبا للمال
01:14
TEDsters do it for love;
they don't do it for money.
they don't do it for money.
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كارول كوليتا قال " انا مستعد للدفع الى شخص لأقوم بما اقوم به "
01:17
Carol Coletta says, "I would pay
someone to do what I do."
someone to do what I do."
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الامر المثير للاهتمام هو
01:20
And the interesting thing is:
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اذا كنت تفعل ذلك بدافع الحب ، فان المال سيأتى بأي حال من الأحوال
01:22
if you do it for love,
the money comes anyway.
the money comes anyway.
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العمل ! روبرت مردوخ قال لي " الموضوع كله مرتبط بالعمل الشاق"ـ
01:24
Work! Rupert Murdoch said
to me, "It's all hard work.
to me, "It's all hard work.
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01:28
Nothing comes easily.
But I have a lot of fun."
But I have a lot of fun."
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لاشئ يأتى بسهولة ، و لكننى احظى بالكثير من المرح
هل قال روبرت المرح ؟ نعم !
01:31
Did he say fun? Rupert? Yes!
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ان رواد تيد لديهم عمل ممتع ، كما انهم يعملون بجد
01:34
(Laughter)
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01:35
TEDsters do have fun working.
And they work hard.
And they work hard.
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اكتشفت، انهم ليسوا مدمنوا عمل و لكن محبو العمل
01:38
I figured, they're not workaholics.
They're workafrolics.
They're workafrolics.
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01:41
(Laughter)
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فلتكن جيدا ! اليكس جاردن قال " لتكون ناجح فلتبدا بعمل شئ
01:42
Good!
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01:43
(Applause)
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01:44
Alex Garden says, "To be successful,
put your nose down in something
put your nose down in something
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ولتصبح جيدا حقا فية"ـ
01:48
and get damn good at it."
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ليس هنالك سحر ، انة التدريب ، التدريب ، التدريب
01:49
There's no magic;
it's practice, practice, practice.
it's practice, practice, practice.
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وايضا التركيز.قال لى نورمان جيوسون
01:52
And it's focus.
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01:53
Norman Jewison said to me,
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" اعتقد انه كله له علاقة بجعل نفسك قادر على التركيز على شئ واحد "ـ
01:55
"I think it all has to do
with focusing yourself on one thing."
with focusing yourself on one thing."
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و الضغط ! دافيد جالو قال " اضغط على نفسك
01:58
And push!
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02:00
David Gallo says, "Push yourself.
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جسديا او عقليا يجب ان تضغط، تضغط، تضغط
02:02
Physically, mentally,
you've got to push, push, push."
you've got to push, push, push."
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يجب عليك المضى قدما خلال الخجل و الشك الذاتى
02:04
You've got to push through shyness
and self-doubt.
and self-doubt.
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جولدى هاون قال " انا دائمة الشك بقدراتى
02:07
Goldie Hawn says,
"I always had self-doubts.
"I always had self-doubts.
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02:10
I wasn't good enough;
I wasn't smart enough.
I wasn't smart enough.
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اننى لست جيدة ، اننى لست ذكية الى حد كافى
و دائما اعتقد اننى لا استطيع ان انجز الامور"ـ
02:12
I didn't think I'd make it."
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ليس من السهل ان تضغط على نفسك
02:14
Now it's not always easy to push yourself,
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و لذلك وجدت الامهات. (ضحك)
02:16
and that's why they invented mothers.
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02:18
(Laughter)
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02:19
(Applause)
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02:21
Frank Gehry said to me,
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قال لى فرانك جيرى
02:24
"My mother pushed me."
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" ان أمى كانت تظغط على."ـ
02:25
(Laughter)
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اخدم ! شيرون نيولاند قال " انه لامتياز ان تخدم كطبيب."ـ
02:26
Serve!
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02:28
Sherwin Nuland says,
"It was a privilege to serve as a doctor."
"It was a privilege to serve as a doctor."
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الآن الكثير من الاطفال يقولون لي أنهم يريدون أن يكونوا من أصحاب الملايين
02:32
A lot of kids want to be millionaires.
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وأول شئ اقولة لهم هو
02:34
The first thing I say is:
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"حسنا، أنت لا تستطيع أن تخدم نفسك
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"OK, well you can't serve yourself;
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يجب ان تقدم للاخرين شئ ذي قيمة
02:37
you've got to serve others
something of value.
something of value.
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لان هذا هو الطريق للثراء حقا "ـ
02:39
Because that's the way
people really get rich."
people really get rich."
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الافكار ! قال بيل جتس " "كانت لدي فكرة -ـ
02:43
Ideas!
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02:44
TEDster Bill Gates says, "I had an idea:
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02:47
founding the first micro-computer
software company."
software company."
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تأسيس أول شركة لبرمجيات الحاسبات الصغيرة "ـ
02:50
I'd say it was a pretty good idea.
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أقول انها فكرة جيدة
02:52
And there's no magic to creativity
in coming up with ideas --
in coming up with ideas --
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وليس هناك عملية سحرية في الإبداع للمجيء بأفكار
02:55
it's just doing some very simple things.
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انها مجرد القيام ببعض الاشياء البسيطة جدا
وأعطي الكثير من الأدلة
02:57
And I give lots of evidence.
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الاصرار ! يقول جو كراوس
02:59
Persist!
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03:00
Joe Kraus says,
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"الاصرار هو السبب الرئيسى فى نجاحنا"ـ
03:01
"Persistence is the number
one reason for our success."
one reason for our success."
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يجب عليك أن تستمر رغم الفشل
03:04
You've got to persist through failure.
You've got to persist through crap!
You've got to persist through crap!
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والذى يعنى بالطبع " النقد و الرفض و المتسكعون و الضغط"ـ
03:08
Which of course means "Criticism,
Rejection, Assholes and Pressure."
Rejection, Assholes and Pressure."
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(ضحك)
03:11
(Laughter)
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بذلك ، الإجابة على هذا السؤال بسيطة :
03:14
So, the answer to this question is simple:
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ادفع 4000 دولار و احضر تيد
03:18
Pay 4,000 bucks and come to TED.
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03:20
(Laughter)
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او اذا تعذر ذلك ، ان تثق بى و تتبع هذة الخطوات الثمانية
03:21
Or failing that, do
the eight things -- and trust me,
the eight things -- and trust me,
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وهذة هي الامور الثمانية الكبرى التي تساعد على النجاح
03:24
these are the big eight things
that lead to success.
that lead to success.
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03:27
Thank you TEDsters
for all your interviews!
for all your interviews!
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شكرا لكل من اعطانى وقته للمقابلات الخاصة
03:30
(Applause)
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ABOUT THE SPEAKER
Richard St. John - Marketer, success analystA self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.
Why you should listen
Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.
In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.
Richard St. John | Speaker | TED.com