ABOUT THE SPEAKER
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.

Why you should listen

Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.

In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.

More profile about the speaker
Richard St. John | Speaker | TED.com
TED2005

Richard St. John: 8 secrets of success

Richard St. John - 8 sekretoj de sukceso

Filmed:
14,410,517 views

Kiel homoj sukcesas? Ĉu ĉar ili estas inteligentaj? Aŭ ĉu ili simple bonŝancas? Ambaŭ ne. Analizisto Richard St. John densigas jarojn da intervjuoj en nemaltrafeblan 3-minutan prezentadon pri la veraj sekretoj de sukceso.
- Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio

Double-click the English transcript below to play the video.

Fakte temas pri duhora prezentado kiun mi faras en lernejoj,
00:24
This is really a two-hour presentation
I give to high school students,
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mallongigita al tri minutoj.
00:27
cut down to three minutes.
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Kaj komenciĝis ĉio tio iun tagon en aviadilo, survoje al TED,
00:28
And it all started one day
on a plane, on my way to TED,
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antaŭ sep jaroj.
00:31
seven years ago.
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Kaj en la seĝo apud mi
00:32
And in the seat next to me
was a high school student, a teenager,
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estis lernejano, adoleskantino,
00:37
and she came from a really poor family.
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kaj ŝi estis de tre malriĉa familio.
Kaj ŝi volis ion fari per sia vivo,
00:39
And she wanted to make
something of her life,
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00:42
and she asked me a simple little question.
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kaj ŝi demandis min simplan demandeton.
Ŝi diris, "Kio kondukas al sukceso?"
00:44
She said, "What leads to success?"
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Kaj mi sentis vere malbone,
00:46
And I felt really badly,
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ĉar mi ne povis doni bonan respondon al ŝi.
00:47
because I couldn't give her a good answer.
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Do mi iris el la aviadilo, kaj venis al TED.
00:49
So I get off the plane, and I come to TED.
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00:52
And I think, jeez, I'm in the middle
of a room of successful people!
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Kaj mi pensas, ho ve, mi estas meze en ĉambro de sukcesplenaj homoj!
Do kial mi ne demandu al ili kio helpis ilin sukcesi,
00:55
So why don't I ask them
what helped them succeed,
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kaj diru tion al infanoj?
00:58
and pass it on to kids?
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Do jen ni estas, post sep jaroj kaj 500 intervjuoj,
01:00
So here we are, seven years,
500 interviews later,
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kaj mi diros al vi tion, kio vere kondukas al sukceso
01:04
and I'm going to tell you
what really leads to success
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kaj funkciigas TED-ulojn.
01:07
and makes TEDsters tick.
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Kaj la unua afero estas pasio.
01:09
And the first thing is passion.
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Freeman Thomas diras, "Mi estas pelata de mia pasio."
01:11
Freeman Thomas says,
"I'm driven by my passion."
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TED-uloj laboras pro amo, ne por la mono.
01:14
TEDsters do it for love;
they don't do it for money.
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Carol Coletta diras, "Mi pagus iun por fari tion kion mi faras."
01:17
Carol Coletta says, "I would pay
someone to do what I do."
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Kaj la interesa afero estas,
01:20
And the interesting thing is:
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se vi laboras pro amo, la mono venas kiel ajn.
01:22
if you do it for love,
the money comes anyway.
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Laboro! Rupert Murdoch diris al mi, "Estas simple laborego.
01:24
Work! Rupert Murdoch said
to me, "It's all hard work.
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01:28
Nothing comes easily.
But I have a lot of fun."
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Nenio venas facile. Sed mi vere amuziĝas."
Ĉu li amuziĝas? Rupert? Jes!
01:31
Did he say fun? Rupert? Yes!
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TED-uloj amuziĝas laborante. Kaj ili laboregas.
01:34
(Laughter)
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01:35
TEDsters do have fun working.
And they work hard.
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Mi pensis, ili ne estas laboremuloj, sed laboramantoj.
01:38
I figured, they're not workaholics.
They're workafrolics.
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01:41
(Laughter)
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Bone! Alex Garden diras, "Por esti sukcesplena vi komencu pri io
01:42
Good!
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01:43
(Applause)
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01:44
Alex Garden says, "To be successful,
put your nose down in something
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kaj fariĝu simple bonega je tio."
01:48
and get damn good at it."
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Ne estas magio, estas praktiko, praktiko, praktiko.
01:49
There's no magic;
it's practice, practice, practice.
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Kaj estas fokuso. Normal Jewison diris al mi,
01:52
And it's focus.
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01:53
Norman Jewison said to me,
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"Mi pensas ke rilatas tute al fokusado de si al unu afero"
01:55
"I think it all has to do
with focusing yourself on one thing."
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Kaj puŝi! David Gallo diras, "Puŝu vin.
01:58
And push!
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02:00
David Gallo says, "Push yourself.
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Fizike, mense, vi puŝu, puŝu, puŝu."
02:02
Physically, mentally,
you've got to push, push, push."
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Vi devas vin puŝi tra sinĝeno kaj sindubo.
02:04
You've got to push through shyness
and self-doubt.
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Goldie Hawn diras, "Mi ĉiam dubis pri mi.
02:07
Goldie Hawn says,
"I always had self-doubts.
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02:10
I wasn't good enough;
I wasn't smart enough.
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Mi ne sufiĉe bonis, mi ne sufiĉe inteligentis.
Mi ne pensis ke mi sukcesus."
02:12
I didn't think I'd make it."
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Nu, ne ĉiam simplas puŝi vin,
02:14
Now it's not always easy to push yourself,
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kaj tial inventiĝis patrinoj. (Rido)
02:16
and that's why they invented mothers.
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02:18
(Laughter)
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02:19
(Applause)
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02:21
Frank Gehry said to me,
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Frank Gehry -- Frank Gehry diris al mi,
02:24
"My mother pushed me."
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"Mia patrino puŝis min."
02:25
(Laughter)
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Servi! Sherwin Nuland diras, "Estis privilegio servi kiel kuracisto."
02:26
Serve!
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02:28
Sherwin Nuland says,
"It was a privilege to serve as a doctor."
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Nu multaj infanoj diras min ke ili volas esti milionuloj.
02:32
A lot of kids want to be millionaires.
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Kaj la unua afero kiun mi diras al ili estas,
02:34
The first thing I say is:
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"Bone, nu vi ne povas servi vin mem,
02:35
"OK, well you can't serve yourself;
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vi devas servi aliajn per io valora.
02:37
you've got to serve others
something of value.
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Ĉar tiel homoj vere riĉiĝas."
02:39
Because that's the way
people really get rich."
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Ideoj. TED-ulo Bill Gates diras, "Mi havis ideon --
02:43
Ideas!
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02:44
TEDster Bill Gates says, "I had an idea:
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02:47
founding the first micro-computer
software company."
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fondi la unuan mikro-komputilan programarkompanion."
02:50
I'd say it was a pretty good idea.
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Mi dirus ke estas sufiĉe bona ideo.
02:52
And there's no magic to creativity
in coming up with ideas --
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Kaj ne estas magio en la kreemo por ekhavi ideojn,
02:55
it's just doing some very simple things.
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estas simple farado de vere simplaj aferoj.
Kaj mi donas multan pruvon.
02:57
And I give lots of evidence.
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Persisto. Joe Kraus diras,
02:59
Persist!
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03:00
Joe Kraus says,
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"Persisto estas kialo numero unu por nia sukceso."
03:01
"Persistence is the number
one reason for our success."
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Vi devas persisti en fiaskoj. Vi devas persisti en aĉaĵoj (krap).
03:04
You've got to persist through failure.
You've got to persist through crap!
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Kio kompreneble signifas "Kritiko, retiro, aĉuloj kaj premo"
03:08
Which of course means "Criticism,
Rejection, Assholes and Pressure."
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(Rido)
03:11
(Laughter)
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Do la granda -- la respondo al la demando simplas:
03:14
So, the answer to this question is simple:
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Pagu 4000 dolarojn kaj venu al TED.
03:18
Pay 4,000 bucks and come to TED.
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03:20
(Laughter)
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Aŭ se vi ne sukcesas je tio, faru la ok aferojn -- kaj fidu min,
03:21
Or failing that, do
the eight things -- and trust me,
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tio estas la ok grandaj aferoj kiuj kondukas al sukceso.
03:24
these are the big eight things
that lead to success.
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03:27
Thank you TEDsters
for all your interviews!
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Dankon TED-uloj por ĉiuj viaj intervjuoj!
03:30
(Applause)
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Translated by Joop Kiefte
Reviewed by James Piton

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ABOUT THE SPEAKER
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.

Why you should listen

Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.

In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.

More profile about the speaker
Richard St. John | Speaker | TED.com

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