TED2005
Richard St. John: 8 secrets of success
Richard St. John'o 8 sėkmės paslaptys
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Dėl ko žmonės būna sėkmingi? Ar todėl, kad jie protingi? Ar jiems tiesiog sekasi? Ne. Analitikas Richard St. John šioje 3 minučių trukmės prezentacijoje koncentruotai pateikia tikros sėkmės paslaptis - daugelį metų vykdytų interviu rezultatą.
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
Double-click the English transcript below to play the video.
Iš tiesų tai yra dviejų valandų trukmės paskaita, kurią vedu mokiniams,
00:24
This is really a two-hour presentation
I give to high school students,
I give to high school students,
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tik sutrumpinta iki trijų minučių.
00:27
cut down to three minutes.
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Viskas prasidėjo vieną gražią dieną lėktuve, pakeliui į TED,
00:28
And it all started one day
on a plane, on my way to TED,
on a plane, on my way to TED,
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prieš septynerius metus.
00:31
seven years ago.
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Sėdynėje šalia manęs
00:32
And in the seat next to me
was a high school student, a teenager,
was a high school student, a teenager,
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sėdėjo paauglė moksleivė
00:37
and she came from a really poor family.
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iš neturtingos šeimos.
Ji norėjo ką nors pasiekti gyvenime,
00:39
And she wanted to make
something of her life,
something of her life,
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00:42
and she asked me a simple little question.
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ir uždavė man paprastą klausimėlį.
Ji paklausė: "Kas atveda į sėkmę?"
00:44
She said, "What leads to success?"
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Aš pasijutau iš tiesų blogai,
00:46
And I felt really badly,
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nes negalėjau jai atsakyti.
00:47
because I couldn't give her a good answer.
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Taigi, išlipau iš lėktuvo ir atvykau į TED.
00:49
So I get off the plane, and I come to TED.
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00:52
And I think, jeez, I'm in the middle
of a room of successful people!
of a room of successful people!
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Tada susimąsčiau: "vaje, aš esu kambaryje, pilname sėkmingų žmonių!"
Taigi, kodėl man nepaklausus jų, kas jiems padėjo tapti sėkmingais,
00:55
So why don't I ask them
what helped them succeed,
what helped them succeed,
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ir neperdavus to vaikams?
00:58
and pass it on to kids?
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Štai mes - po septynių metų ir 500 interviu,
01:00
So here we are, seven years,
500 interviews later,
500 interviews later,
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ir aš jums papasakosiu, kas iš tiesų veda į sėkmę
01:04
and I'm going to tell you
what really leads to success
what really leads to success
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ir "užveda" TED-sterius.
01:07
and makes TEDsters tick.
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Pirmiausia, tai aistra.
01:09
And the first thing is passion.
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Freeman Thomas sako: "Mano varomoji jėga - aistra."
01:11
Freeman Thomas says,
"I'm driven by my passion."
"I'm driven by my passion."
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TED-steriai veikia iš meilės, ne dėl pinigų.
01:14
TEDsters do it for love;
they don't do it for money.
they don't do it for money.
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Carol Coletta sako: "Aš sutikčiau kam nors sumokėti už tai, ką darau."
01:17
Carol Coletta says, "I would pay
someone to do what I do."
someone to do what I do."
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Ir įdomiausia yra tai, kad
01:20
And the interesting thing is:
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jei ką nors darai iš meilės, pinigai ateina patys.
01:22
if you do it for love,
the money comes anyway.
the money comes anyway.
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Darbas! Rupert Murdoch man pasakė: "Viskas yra sunkus darbas.
01:24
Work! Rupert Murdoch said
to me, "It's all hard work.
to me, "It's all hard work.
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01:28
Nothing comes easily.
But I have a lot of fun."
But I have a lot of fun."
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Niekas neateina lengvai. Bet man labai smagu."
Ar jis pasakė "smagu"? Rupertas? Taip!
01:31
Did he say fun? Rupert? Yes!
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TED-steriai iš tiesų dirba smagiai. Ir jie dirba iš peties.
01:34
(Laughter)
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01:35
TEDsters do have fun working.
And they work hard.
And they work hard.
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Aš supratau, kad jie yra ne darboholikai. Jie yra darbsmagolikai.
01:38
I figured, they're not workaholics.
They're workafrolics.
They're workafrolics.
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01:41
(Laughter)
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Puiku! Alex Garden sako: "Kad būtum sėkmingas, įsikirsk į kurią nors sritį
01:42
Good!
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01:43
(Applause)
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01:44
Alex Garden says, "To be successful,
put your nose down in something
put your nose down in something
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ir tapk velniškai kietas joje."
01:48
and get damn good at it."
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Stebuklų nėra. Yra praktika, praktika, praktika.
01:49
There's no magic;
it's practice, practice, practice.
it's practice, practice, practice.
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Ir susitelkimas. Norman Jewison man pasakė:
01:52
And it's focus.
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01:53
Norman Jewison said to me,
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"Aš manau, kad esmė - susikoncentruoti į vieną dalyką."
01:55
"I think it all has to do
with focusing yourself on one thing."
with focusing yourself on one thing."
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Ir judėk! David Gallo sako: "Judinkis.
01:58
And push!
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02:00
David Gallo says, "Push yourself.
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Kūnu, protu - turi stumtis į priekį, judėti, judėti!"
02:02
Physically, mentally,
you've got to push, push, push."
you've got to push, push, push."
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Turi prasibrauti pro drovumą ir abejones.
02:04
You've got to push through shyness
and self-doubt.
and self-doubt.
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Goldie Hawn sako: "Aš visada abejojau savimi.
02:07
Goldie Hawn says,
"I always had self-doubts.
"I always had self-doubts.
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02:10
I wasn't good enough;
I wasn't smart enough.
I wasn't smart enough.
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Aš nebuvau pakankamai gera, pakankamai protinga.
Nemaniau, kad man pasiseks."
02:12
I didn't think I'd make it."
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Ne visada lengva išsijudinti,
02:14
Now it's not always easy to push yourself,
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ir tam buvo išrastos motinos. (Juokiasi)
02:16
and that's why they invented mothers.
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02:18
(Laughter)
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02:19
(Applause)
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02:21
Frank Gehry said to me,
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Frank Gehry man sakė:
02:24
"My mother pushed me."
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"Mane stūmė mama."
02:25
(Laughter)
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Tarnauk! Sherwin Nuland sako: "Man buvo garbė tarnauti gydytoju."
02:26
Serve!
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02:28
Sherwin Nuland says,
"It was a privilege to serve as a doctor."
"It was a privilege to serve as a doctor."
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Šiandien daugybė vaikų man sako, kad jie nori būti milijonieriais.
02:32
A lot of kids want to be millionaires.
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Ir pirmas dalykas, kurį aš jiems sakau, yra:
02:34
The first thing I say is:
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"Gerai. Bet negali tarnauti sau,
02:35
"OK, well you can't serve yourself;
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privalai tarnauti kitiems, suteikti jiems ką nors naudinga.
02:37
you've got to serve others
something of value.
something of value.
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Nes būtent taip žmonės praturtėja."
02:39
Because that's the way
people really get rich."
people really get rich."
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Idėjos. TED-steris Bill Gates sako: "Aš turėjau idėją --
02:43
Ideas!
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TEDster Bill Gates says, "I had an idea:
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02:47
founding the first micro-computer
software company."
software company."
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įkurti pirmą mikrokompiuterių programinės įrangos bendrovę."
02:50
I'd say it was a pretty good idea.
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Sakyčiau, tai buvo gana gera idėja.
02:52
And there's no magic to creativity
in coming up with ideas --
in coming up with ideas --
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Nereikia jokių kūrybiškumo burtų, kad nuolat turėtum idėjų,
02:55
it's just doing some very simple things.
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pakanka keleto labai paprastų dalykų.
Ir aš pateikiu daugybę įrodymų.
02:57
And I give lots of evidence.
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Užsispyrimas. Joe Kraus sako:
02:59
Persist!
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03:00
Joe Kraus says,
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"Užsispyrimas yra raktas į sėkmę."
03:01
"Persistence is the number
one reason for our success."
one reason for our success."
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Privalai laikytis savo, kai ištinka nesėkmė. Užsispyrusiai laikytis savo, braudamasis per ŠKAS!
03:04
You've got to persist through failure.
You've got to persist through crap!
You've got to persist through crap!
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Kas, žinoma, reiškia "Šiknių Kritika, Atmetimas ir Spaudimas."
03:08
Which of course means "Criticism,
Rejection, Assholes and Pressure."
Rejection, Assholes and Pressure."
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(Juokas)
03:11
(Laughter)
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Taigi, didysis atsakymas į šį klausimą yra paprastas:
03:14
So, the answer to this question is simple:
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Susimokėk 4000 baksų ir atvažiuok į TED.
03:18
Pay 4,000 bucks and come to TED.
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03:20
(Laughter)
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Arba, jei tai nepavyks, laikykis aštuonių principų -- ir patikėk,
03:21
Or failing that, do
the eight things -- and trust me,
the eight things -- and trust me,
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tai yra didieji aštuoni dalykai, vedantys į sėkmę.
03:24
these are the big eight things
that lead to success.
that lead to success.
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03:27
Thank you TEDsters
for all your interviews!
for all your interviews!
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Ačiū, TED-steriai, už jūsų interviu!
03:30
(Applause)
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ABOUT THE SPEAKER
Richard St. John - Marketer, success analystA self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.
Why you should listen
Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.
In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.
Richard St. John | Speaker | TED.com