ABOUT THE SPEAKER
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.

Why you should listen

Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.

In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.

More profile about the speaker
Richard St. John | Speaker | TED.com
TED2005

Richard St. John: 8 secrets of success

Richard St. John: 8 secrets pour réussir

Filmed:
14,410,517 views

Pourquoi les gens réussissent ? Est-ce parce qu'ils sont intelligents ? Ou ont-ils seulement de la chance ? Ni l'un ni l'autre. Richard St. John, analyste, condense des années d'interviews en un diaporama de 3 minutes sur les vrais secrets de la réussite à voir absolument.
- Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio

Double-click the English transcript below to play the video.

00:24
This is really a two-hour presentation
I give to high school students,
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Cette présentation de deux heures
qui s'adresse à des lycéens
est résumée en trois minutes.
00:27
cut down to three minutes.
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Tout a commencé un jour dans l'avion
pour aller à TED
00:28
And it all started one day
on a plane, on my way to TED,
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il y a sept ans.
00:31
seven years ago.
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00:32
And in the seat next to me
was a high school student, a teenager,
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Sur le siège d'à côté était assise
une lycéenne, une adolescente,
qui venait d'une famille très pauvre.
00:37
and she came from a really poor family.
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00:39
And she wanted to make
something of her life,
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Elle souhaitait faire
quelque chose de sa vie.
Elle m'a posé une question très simple :
00:42
and she asked me a simple little question.
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« Comment arriver au succès ? »
00:44
She said, "What leads to success?"
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00:46
And I felt really badly,
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Je me suis senti très mal car
00:47
because I couldn't give her a good answer.
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je ne pouvais lui donner
une bonne réponse.
00:49
So I get off the plane, and I come to TED.
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Je suis sorti de l'avion
et suis venu à TED.
00:52
And I think, jeez, I'm in the middle
of a room of successful people!
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J'ai pensé, mon dieu, je suis au milieu
d'une salle remplie de gens accomplis !
00:55
So why don't I ask them
what helped them succeed,
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Pourquoi ne pas leur demander
comment ils ont réussi
00:58
and pass it on to kids?
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et le transmettre aux enfants.
Nous voici donc, sept ans
et 500 interviews plus tard,
01:00
So here we are, seven years,
500 interviews later,
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01:04
and I'm going to tell you
what really leads to success
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je vais vous révéler
les préceptes du succès
01:07
and makes TEDsters tick.
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et ce qui motive les TEDsters.
01:09
And the first thing is passion.
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La première chose est la passion.
01:11
Freeman Thomas says,
"I'm driven by my passion."
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Freeman Thomas a dit:
« Je suis animé par ma passion. »
01:14
TEDsters do it for love;
they don't do it for money.
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Les TEDsters le font par amour
et non pour l'argent.
01:17
Carol Coletta says, "I would pay
someone to do what I do."
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Carol Coletta a dit : « Je payerais
quelqu'un pour faire ce que je fais. »
01:20
And the interesting thing is:
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La chose intéressante est que
si vous le faites par amour,
l'argent viendra.
01:22
if you do it for love,
the money comes anyway.
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Le travail ! Rupert Murdoch m'a dit :
« Travailler, c'est dur.
01:24
Work! Rupert Murdoch said
to me, "It's all hard work.
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01:28
Nothing comes easily.
But I have a lot of fun."
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Rien n'est donné.
Mais je m'amuse beaucoup. »
01:31
Did he say fun? Rupert? Yes!
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A-t-il dit s'amuser ? Rupert ? Oui !
01:34
(Laughter)
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(Rires)
01:35
TEDsters do have fun working.
And they work hard.
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Les TEDsters s'amusent en travaillant
et travaillent dur.
01:38
I figured, they're not workaholics.
They're workafrolics.
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Ils ne sont pas des drogués du travail
mais de l'amusement.
01:41
(Laughter)
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(Rires)
01:42
Good!
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L'excellence !
(Applaudissements)
01:43
(Applause)
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Alex Garden a dit : « Pour réussir,
plongez-vous dans quelque chose
01:44
Alex Garden says, "To be successful,
put your nose down in something
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et devenez excellent. »
01:48
and get damn good at it."
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Ce n'est pas magique,
c'est de la pratique, encore et encore
01:49
There's no magic;
it's practice, practice, practice.
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et une focalisation.
01:52
And it's focus.
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Norman Jewison m'a dit :
01:53
Norman Jewison said to me,
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« Tout est lié à la capacité
de se focaliser sur une seule chose. »
01:55
"I think it all has to do
with focusing yourself on one thing."
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01:58
And push!
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Se surpasser !
02:00
David Gallo says, "Push yourself.
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David Gallo a dit : « Surpasse-toi.
02:02
Physically, mentally,
you've got to push, push, push."
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Physiquement, mentalement,
tu dois te surpasser. »
02:04
You've got to push through shyness
and self-doubt.
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Tu dois surpasser ta timidité
et tes doutes.
02:07
Goldie Hawn says,
"I always had self-doubts.
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Goldie Hawn a dit :
« Je doutais toujours.
02:10
I wasn't good enough;
I wasn't smart enough.
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Je n'étais pas assez bonne
ou intelligente.
02:12
I didn't think I'd make it."
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Je ne pensais pas réussir. »
02:14
Now it's not always easy to push yourself,
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Se surpasser n'est pas toujours facile.
C'est pourquoi
les mères ont été inventées.
02:16
and that's why they invented mothers.
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02:18
(Laughter)
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(Rires)
(Applaudissements)
02:19
(Applause)
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02:21
Frank Gehry said to me,
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Frank Gehry m'a dit :
02:24
"My mother pushed me."
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« Ma mère m'a poussé. »
02:25
(Laughter)
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(Rires)
02:26
Serve!
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Servir !
02:28
Sherwin Nuland says,
"It was a privilege to serve as a doctor."
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Sherwin Nuland a dit :
« C'était un privilège d'être médecin. »
02:32
A lot of kids want to be millionaires.
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Beaucoup d'enfants
rêvent d'être millionaire.
02:34
The first thing I say is:
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D'abord, je leur dis :
02:35
"OK, well you can't serve yourself;
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« Tu ne peux pas te servir tout seul,
02:37
you've got to serve others
something of value.
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tu dois servir un produit de valeur
aux autres.
02:39
Because that's the way
people really get rich."
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C'est comme ça que les gens
deviennent riches. »
02:43
Ideas!
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Les idées !
02:44
TEDster Bill Gates says, "I had an idea:
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Le TEDster Bill Gates a dit :
« J'ai eu une idée,
02:47
founding the first micro-computer
software company."
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créer la première entreprise de
logiciels pour micro-ordinateurs. »
02:50
I'd say it was a pretty good idea.
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Je dirais que c'était
une très bonne idée.
02:52
And there's no magic to creativity
in coming up with ideas --
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La créativité et ses idées
n'arrivent pas par magie,
02:55
it's just doing some very simple things.
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il faut juste faire
certaines choses très simples
02:57
And I give lots of evidence.
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et je donne beaucoup d'exemples.
02:59
Persist!
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Persévérer !
03:00
Joe Kraus says,
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Joe Kraus a dit :
« La persévérance est la raison n°1
de notre succès. »
03:01
"Persistence is the number
one reason for our success."
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03:04
You've got to persist through failure.
You've got to persist through crap!
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Tu dois persévérer après un échec
ou après avoir été dans la merde.
Ce qui signifie bien sûr
"critiques, rejets, connards et pression."
03:08
Which of course means "Criticism,
Rejection, Assholes and Pressure."
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03:11
(Laughter)
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(Rires)
(Applaudissements)
03:14
So, the answer to this question is simple:
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Donc la réponse à cette question
est simple :
03:18
Pay 4,000 bucks and come to TED.
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Paye 4 000 dollars et viens à TED.
03:20
(Laughter)
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(Rires)
03:21
Or failing that, do
the eight things -- and trust me,
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Sinon, suis ces 8 préceptes.
Fais-moi confiance,
03:24
these are the big eight things
that lead to success.
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ce sont les 8 grands préceptes
qui te mèneront au succès.
03:27
Thank you TEDsters
for all your interviews!
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Merci aux TEDsters
pour toutes vos interviews.
03:30
(Applause)
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(Applaudissements)
Translated by Desnos Orane
Reviewed by Elisabeth Buffard

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ABOUT THE SPEAKER
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.

Why you should listen

Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.

In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.

More profile about the speaker
Richard St. John | Speaker | TED.com

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