TED2005
Richard St. John: 8 secrets of success
Richard St. John: Arrakasta lortzeko 8 sekretuak
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Batzuk zergatik dira arrakastatsuak? Argiak direlako? Edo zorte kontua besterik ez da? Ez bata eta ez bestea. Richard St. John analistak arrakastaren benetako sekretuen inguruko 3 minutuko aurkezpen honetan laburbildu ditu urteetan egindako elkarrizketak.
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
Double-click the English transcript below to play the video.
Hau, izatez, bigarren hezkuntzako ikasleei egiten
diedan bi orduko aurkezpen bat da,
diedan bi orduko aurkezpen bat da,
00:24
This is really a two-hour presentation
I give to high school students,
I give to high school students,
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baina hiru minututan laburtuko dut.
00:27
cut down to three minutes.
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Hegaldi batean hasi zen guztia, TEDera bidean nindoala,
00:28
And it all started one day
on a plane, on my way to TED,
on a plane, on my way to TED,
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orain dela zazpi urte.
00:31
seven years ago.
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Nire alboko aulkian
00:32
And in the seat next to me
was a high school student, a teenager,
was a high school student, a teenager,
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bigarren hezkuntzako ikasle bat neukan,
neska nerabe bat,
neska nerabe bat,
00:37
and she came from a really poor family.
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eta oso familia txirokoa zen.
Zerbait izatera heldu nahi zuen bizitzan,
00:39
And she wanted to make
something of her life,
something of her life,
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00:42
and she asked me a simple little question.
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eta horregatik, galdera sinple bat egin zidan.
Hauxe galdetu zidan:
00:44
She said, "What leads to success?"
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"Nola lortzen da arrakasta?"
00:46
And I felt really badly,
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Ni oso gaizki sentitu nintzen,
ezin baitnion behar bezala erantzun.
ezin baitnion behar bezala erantzun.
00:47
because I couldn't give her a good answer.
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Hegazkinetik irten eta TEDera abiatu nintzen.
00:49
So I get off the plane, and I come to TED.
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00:52
And I think, jeez, I'm in the middle
of a room of successful people!
of a room of successful people!
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Orduan ohartu nintzen, ai ama, jende arrakastatsuz
beteriko gela batean nago!
beteriko gela batean nago!
Hortaz, zergatik ez beraiei galdetu
nola lortu duten arrakasta,
nola lortu duten arrakasta,
00:55
So why don't I ask them
what helped them succeed,
what helped them succeed,
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eta gaztetxoei erakutsi?
00:58
and pass it on to kids?
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Orain hemen gaude, zazpi urteren ostean,
500 elkarrizketa egin eta gero,
500 elkarrizketa egin eta gero,
01:00
So here we are, seven years,
500 interviews later,
500 interviews later,
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01:04
and I'm going to tell you
what really leads to success
what really leads to success
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eta esango dizuet arrakasta nola lor daitekeen
eta zerk motibatzen dituen
TEDeko kideak.
TEDeko kideak.
01:07
and makes TEDsters tick.
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Lehen pausoa pasioa da.
01:09
And the first thing is passion.
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Freeman Thomasek dio: "pasioak ematen dit indarra".
01:11
Freeman Thomas says,
"I'm driven by my passion."
"I'm driven by my passion."
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TEDeko kideek maitasunagatik egiten dute,
eta ez dirua lortzeagatik.
eta ez dirua lortzeagatik.
01:14
TEDsters do it for love;
they don't do it for money.
they don't do it for money.
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Carol Colettak dio: "ordaindu egingo nioke
norbaiti nik egiten dudana egiteagatik".
norbaiti nik egiten dudana egiteagatik".
01:17
Carol Coletta says, "I would pay
someone to do what I do."
someone to do what I do."
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Eta interesgarriena da
01:20
And the interesting thing is:
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maitasunagatik egiten baduzu,
edozelan ere dirua jasoko duzula.
edozelan ere dirua jasoko duzula.
01:22
if you do it for love,
the money comes anyway.
the money comes anyway.
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Lana! Esan zidan Rupert Murdoch-ek, "Lan gogorra da.
01:24
Work! Rupert Murdoch said
to me, "It's all hard work.
to me, "It's all hard work.
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01:28
Nothing comes easily.
But I have a lot of fun."
But I have a lot of fun."
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Ezer ez da lortzen ahaleginik gabe.
Baina oso ondo pasatzen dut".
Baina oso ondo pasatzen dut".
"Ondo pasatu" esan al du Rupertek? Bai!
01:31
Did he say fun? Rupert? Yes!
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TEDeko kideek ondo pasatzen dute lanean.
Eta gogor egiten dute lan.
Eta gogor egiten dute lan.
01:34
(Laughter)
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01:35
TEDsters do have fun working.
And they work hard.
And they work hard.
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Nire ustez ez daude lanaren mende, lana maite dute.
01:38
I figured, they're not workaholics.
They're workafrolics.
They're workafrolics.
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01:41
(Laughter)
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Ona izateko, dio Alex Gardenek,
"arrakasta lortzeko lan egin behar da
"arrakasta lortzeko lan egin behar da
01:42
Good!
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01:43
(Applause)
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01:44
Alex Garden says, "To be successful,
put your nose down in something
put your nose down in something
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eta gainera, ona izan".
01:48
and get damn good at it."
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Ez dago magiarik;
jardun, jardun eta jardun egin behar da
jardun, jardun eta jardun egin behar da
01:49
There's no magic;
it's practice, practice, practice.
it's practice, practice, practice.
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Eta kontzentratu baita ere. Norman Jewisonek esan zidan:
01:52
And it's focus.
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01:53
Norman Jewison said to me,
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"Nik uste dut gauza bakarrean kontzentratzea
dela kontua".
dela kontua".
01:55
"I think it all has to do
with focusing yourself on one thing."
with focusing yourself on one thing."
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"Eta bultzatzea!" Dio David Gallok
"Bultzatu zeure burua".
"Bultzatu zeure burua".
01:58
And push!
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02:00
David Gallo says, "Push yourself.
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"Fisikoki zein mentalki,
bultza eta bultza egin behar duzu".
bultza eta bultza egin behar duzu".
02:02
Physically, mentally,
you've got to push, push, push."
you've got to push, push, push."
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"Bultzatu zeure burua
lotsari eta zalantzei aurre eginez".
lotsari eta zalantzei aurre eginez".
02:04
You've got to push through shyness
and self-doubt.
and self-doubt.
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Goldie Hawn-en arabera, "Beti izan ditut
nire buruarekiko zalantzak.
nire buruarekiko zalantzak.
02:07
Goldie Hawn says,
"I always had self-doubts.
"I always had self-doubts.
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02:10
I wasn't good enough;
I wasn't smart enough.
I wasn't smart enough.
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Ez nintzen nahikoa ona, ez nintzen nahikoa argia.
Ez nuen uste lortuko nuenik".
02:12
I didn't think I'd make it."
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Baina beti ez da erraza zeure burua bultzatzea,
02:14
Now it's not always easy to push yourself,
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horregatik asmatu zituzten amak.
(Barreak)
(Barreak)
02:16
and that's why they invented mothers.
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02:18
(Laughter)
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02:19
(Applause)
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02:21
Frank Gehry said to me,
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Frank Gehryk esan zidan
02:24
"My mother pushed me."
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"Nire amak eman zidan bultzada".
02:25
(Laughter)
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"Zerbitzatzea!" Dio Sherwin Nuland-ek,
"Mediku gisa aritzea ohore bat izan zen".
"Mediku gisa aritzea ohore bat izan zen".
02:26
Serve!
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02:28
Sherwin Nuland says,
"It was a privilege to serve as a doctor."
"It was a privilege to serve as a doctor."
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Orain haur askok aberatsa izan nahi du.
02:32
A lot of kids want to be millionaires.
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Nik leheneik zera esaten diet:
02:34
The first thing I say is:
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"Ados, zeure burua ezin duzu zerbitzatu,
02:35
"OK, well you can't serve yourself;
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besteei zerbait baliagarria eskaini beharko diezu.
02:37
you've got to serve others
something of value.
something of value.
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Horrela soilik lortzen baita aberats izatea".
02:39
Because that's the way
people really get rich."
people really get rich."
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Ideiak! Dio Bill Gates TEDeko kideak,
"Ideia bat izan nuen:
"Ideia bat izan nuen:
02:43
Ideas!
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02:44
TEDster Bill Gates says, "I had an idea:
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02:47
founding the first micro-computer
software company."
software company."
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mikroordenagailuentzako softwarearen
lehen enpresa sortzea".
lehen enpresa sortzea".
02:50
I'd say it was a pretty good idea.
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Nahiko ideia ona izan zela esango nuke.
02:52
And there's no magic to creativity
in coming up with ideas --
in coming up with ideas --
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Eta magiak ez digu laguntzen
sormenezko ideiak izaten--
sormenezko ideiak izaten--
02:55
it's just doing some very simple things.
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kontua da zerbait sinplea sortu,
eta froga asko eskaintzea
02:57
And I give lots of evidence.
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Ekin! Dio Joe Krausek,
02:59
Persist!
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03:00
Joe Kraus says,
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"Ekitea da gure arrakastaren giltza".
03:01
"Persistence is the number
one reason for our success."
one reason for our success."
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Porrot egin arren ekin egin behar da.
Kaka (crap) egin arren ekin egin behar da!
Kaka (crap) egin arren ekin egin behar da!
03:04
You've got to persist through failure.
You've got to persist through crap!
You've got to persist through crap!
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Eta noski, kakak esan nahi du: "Kritika, Arnegua, Kolpea eta Astakirtena".
03:08
Which of course means "Criticism,
Rejection, Assholes and Pressure."
Rejection, Assholes and Pressure."
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(Barreak)
03:11
(Laughter)
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Beraz, galderaren erantzuna erraza da:
03:14
So, the answer to this question is simple:
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Ordaindu itzatzue 4.000 dolar eta etorri TEDera.
03:18
Pay 4,000 bucks and come to TED.
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03:20
(Laughter)
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Eta ezin baduzue, jarraitu esandako zortzi pausoak
eta fidatu nitaz.
eta fidatu nitaz.
03:21
Or failing that, do
the eight things -- and trust me,
the eight things -- and trust me,
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Horiek dira arrakasta lortzeko
jarraitu beharreko zortzi pausuak.
jarraitu beharreko zortzi pausuak.
03:24
these are the big eight things
that lead to success.
that lead to success.
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03:27
Thank you TEDsters
for all your interviews!
for all your interviews!
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Mila esker TEDeko kideoi
elkarrizketengatik!
elkarrizketengatik!
03:30
(Applause)
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ABOUT THE SPEAKER
Richard St. John - Marketer, success analystA self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.
Why you should listen
Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.
In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.
Richard St. John | Speaker | TED.com