TED2005
Richard St. John: 8 secrets of success
リチャード・セント・ジョン「成功者だけが知る、８つの秘密！」
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どんな人が成功するのでしょうか？頭が良い人でしょうか。それとも、運が良い人でしょうか。実は、どちらでもないのです。アナリスト リチャードは何年にも及んだインタビューを、成功の秘密と題した見事な３分間スライドに仕上げています。
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
Double-click the English transcript below to play the video.
学生にした２時間のプレゼンをここでは
00:24
This is really a two-hour presentation
I give to high school students,
I give to high school students,
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３分間で話します！
00:27
cut down to three minutes.
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TEDに来る時の飛行機でのこと。
00:28
And it all started one day
on a plane, on my way to TED,
on a plane, on my way to TED,
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７年前でした。
00:31
seven years ago.
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隣は
00:32
And in the seat next to me
was a high school student, a teenager,
was a high school student, a teenager,
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高校生、１０代だったかな
00:37
and she came from a really poor family.
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彼女は貧乏な家の生まれで
「何かで成功したい」と打ち明けてきました。
00:39
And she wanted to make
something of her life,
something of her life,
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00:42
and she asked me a simple little question.
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そして 素朴な質問をしました。
「どうしたら成功できるの？」
00:44
She said, "What leads to success?"
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でも 僕は答えられず
00:46
And I felt really badly,
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申し訳なくなりました。
00:47
because I couldn't give her a good answer.
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その直後にTEDに来て ひらめいたのです！
00:49
So I get off the plane, and I come to TED.
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00:52
And I think, jeez, I'm in the middle
of a room of successful people!
of a room of successful people!
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見渡す限り 成功者ばかりじゃないか！
ここで成功の秘密を聴き
00:55
So why don't I ask them
what helped them succeed,
what helped them succeed,
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それを子供たちに伝えよう！
00:58
and pass it on to kids?
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そして７年間で５００人にインタビューをした今
01:00
So here we are, seven years,
500 interviews later,
500 interviews later,
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お答えします！ 成功の秘密は何か？
01:04
and I'm going to tell you
what really leads to success
what really leads to success
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何がTEDメンバーを突き動かすのか？
01:07
and makes TEDsters tick.
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１つ目は 熱意
01:09
And the first thing is passion.
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フリーマン・トーマス「熱意こそ私の原動力」
01:11
Freeman Thomas says,
"I'm driven by my passion."
"I'm driven by my passion."
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TEDメンバーは好きだからやっている。お金が目的ではない。
01:14
TEDsters do it for love;
they don't do it for money.
they don't do it for money.
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キャロル・コレット「人を雇ってでも 今やっている事をやりたい」
01:17
Carol Coletta says, "I would pay
someone to do what I do."
someone to do what I do."
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さらに面白いのは
01:20
And the interesting thing is:
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熱意に従えば お金は後からついてくる。
01:22
if you do it for love,
the money comes anyway.
the money comes anyway.
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働く！ ルパート・マードック「全力でやろう。
01:24
Work! Rupert Murdoch said
to me, "It's all hard work.
to me, "It's all hard work.
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01:28
Nothing comes easily.
But I have a lot of fun."
But I have a lot of fun."
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簡単な事など無いが やっていてとても楽しい」
ルパートは「楽しい」だって？！その通り！
01:31
Did he say fun? Rupert? Yes!
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TEDメンバーは 楽しみながらよく働く。
01:34
(Laughter)
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01:35
TEDsters do have fun working.
And they work hard.
And they work hard.
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彼らは仕事中毒ではなく 仕事オタクです。
01:38
I figured, they're not workaholics.
They're workafrolics.
They're workafrolics.
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01:41
(Laughter)
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特技！アレックス・ガーデン「成功するために 特技を
01:42
Good!
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01:43
(Applause)
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01:44
Alex Garden says, "To be successful,
put your nose down in something
put your nose down in something
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持とう」
01:48
and get damn good at it."
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近道はない。単に 練習！練習！練習！
01:49
There's no magic;
it's practice, practice, practice.
it's practice, practice, practice.
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一点集中。 ノーマン・ジュイソン曰く
01:52
And it's focus.
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01:53
Norman Jewison said to me,
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「すべき事は １つの事に集中することだ」
01:55
"I think it all has to do
with focusing yourself on one thing."
with focusing yourself on one thing."
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押す！ デイビット・ガロ「自分を後押ししよう。
01:58
And push!
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02:00
David Gallo says, "Push yourself.
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物理的にも 精神的にも 押す！押す！押す！」
02:02
Physically, mentally,
you've got to push, push, push."
you've got to push, push, push."
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恥や自信の無さは 押し出そう！
02:04
You've got to push through shyness
and self-doubt.
and self-doubt.
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ゴールディ･ホーン「自信が無かった頃 私はこう言っていました」
02:07
Goldie Hawn says,
"I always had self-doubts.
"I always had self-doubts.
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02:10
I wasn't good enough;
I wasn't smart enough.
I wasn't smart enough.
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『不器用だし 頭も悪いから
きっと成功なんてしないわ』
02:12
I didn't think I'd make it."
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自分で後押しし続けるのは大変だから
02:14
Now it's not always easy to push yourself,
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人々は母親を発明しました。（笑い声）
02:16
and that's why they invented mothers.
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02:18
(Laughter)
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02:19
(Applause)
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02:21
Frank Gehry said to me,
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フランク・ゲーリーはこう答えました！
02:24
"My mother pushed me."
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「うちの母親がやらせた」
02:25
(Laughter)
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役に立とう！ シャーウィン・ヌーランド「医者として役に立てたのは光栄でした」
02:26
Serve!
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02:28
Sherwin Nuland says,
"It was a privilege to serve as a doctor."
"It was a privilege to serve as a doctor."
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沢山の子どもが億万長者になりたいと言ってきます。
02:32
A lot of kids want to be millionaires.
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そこでまず 答えるのは
02:34
The first thing I say is:
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「自分の役に立つというのは無理だから
02:35
"OK, well you can't serve yourself;
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他人の役に立つ何かを与えましょう。
02:37
you've got to serve others
something of value.
something of value.
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それが唯一 大金持ちになれる方法です」
02:39
Because that's the way
people really get rich."
people really get rich."
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アイデア！ TEDメンバーのビル・ゲイツ曰く
02:43
Ideas!
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02:44
TEDster Bill Gates says, "I had an idea:
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02:47
founding the first micro-computer
software company."
software company."
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「世界初のパソコンソフト会社を創りたいと思った」
02:50
I'd say it was a pretty good idea.
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それは良いアイデアだと僕も思うよ。
02:52
And there's no magic to creativity
in coming up with ideas --
in coming up with ideas --
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発想力を身に付けるのに近道などありません。
02:55
it's just doing some very simple things.
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基本をやり続けるのみです。
それらはこのような事です。
02:57
And I give lots of evidence.
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貫徹する！ジョー・クラウス曰く
02:59
Persist!
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03:00
Joe Kraus says,
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「貫徹することで私たちは成功できた」
03:01
"Persistence is the number
one reason for our success."
one reason for our success."
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失敗してもやり通す。「向かい風」の中でも貫徹する！
03:04
You've got to persist through failure.
You've got to persist through crap!
You've got to persist through crap!
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「向かい風」とは 批判 無視 馬鹿 プレッシャー！
03:08
Which of course means "Criticism,
Rejection, Assholes and Pressure."
Rejection, Assholes and Pressure."
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（笑い声）
03:11
(Laughter)
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もっともな答えは シンプル！
03:14
So, the answer to this question is simple:
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４０００ドル払ってTEDに来よう！
03:18
Pay 4,000 bucks and come to TED.
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03:20
(Laughter)
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それが無理だとしたら これら８つを続けよう！
03:21
Or failing that, do
the eight things -- and trust me,
the eight things -- and trust me,
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これら８つが成功の秘密です！
03:24
these are the big eight things
that lead to success.
that lead to success.
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03:27
Thank you TEDsters
for all your interviews!
for all your interviews!
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インタビューを受けてくれたTEDメンバー 有難う！
03:30
(Applause)
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ABOUT THE SPEAKER
Richard St. John - Marketer, success analystA self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.
Why you should listen
Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.
In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.
Richard St. John | Speaker | TED.com